Creative Lead

Role Title: Creative Lead Department: Creative / Brand Strategy

Reports To: Operations Manager

Location: Hyderabad (On-site / Hybrid)

Experience: 4 to 8 years Employment Type: Full-time

About the Role

We are looking for a Creative Lead who can own the entire creative output of the agency, from concept to execution. This is not a pure design role. You will be responsible for developing campaign concepts, building brand narratives, guiding visual direction, and ensuring every piece of creative work that leaves the agency meets a high standard of strategic relevance and visual quality.

You will work directly with the operations manager, account managers, and client teams. This role is ideal for a senior art director or senior designer who is ready to step into a leadership position and take ownership of creative strategy across multiple client accounts.

Key Responsibilities

1. Lead the creative direction for all client campaigns across digital, social media, print, and video.
2. Develop campaign concepts and visual narratives that align with client business objectives and target audience insights.
3. Review and approve all creative output (ads, social posts, landing pages, presentations, brand collateral) before client delivery.
4. Collaborate with the performance marketing team to ensure creatives are optimized for platform-specific best practices (Meta, Google, LinkedIn, YouTube).
5. Build and maintain brand guidelines, design systems, and creative SOPs for the agency and its clients.
6. Mentor junior designers and provide structured, actionable feedback on their work.
7. Participate in client pitches and new business presentations with creative concepts and visual mock-ups.
8. Conduct competitor creative audits and bring fresh references, trends, and ideas to the team regularly.
9. Manage creative timelines and ensure on-time delivery without compromising quality.

Must-Have Skills

1. Strong portfolio demonstrating conceptual thinking, not just visual execution. We want to see ideas, not just layouts.
2. Proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects), and Canva.
3. Solid understanding of brand strategy, positioning, and visual storytelling.
4. Experience creating performance-driven ad creatives for Meta and Google platforms.
5. Ability to write or co-write creative briefs and translate business objectives into visual direction.
6. Strong typography, layout, and color theory fundamentals.
7. Experience managing or mentoring a small design team (2 to 5 people).
8. Excellent communication skills for client-facing presentations and internal creative reviews.

Good-to-Have Skills

1. Basic motion graphics and video editing capability (After Effects, Premiere Pro).
2. Understanding of UX/UI principles for landing page and website design.
3. Familiarity with design thinking frameworks and their application in marketing.
4. Experience with AI design tools (Midjourney, DALL-E, Figma AI features).

What We Offer

1. Ownership of creative output across active client accounts spanning real estate, healthcare, education and B2B
2. Exposure to high-value pitches and marquee client accounts.
3. A fast-moving, no-politics environment where quality work gets recognized immediately.