Creative Director

Job Description: Brand Strategist & Creative Director

Experience

15+ years of overall experience in brand strategy, creative leadership, and integrated marketing for B2B / technology-driven organizations

Role Overview

We are seeking a Brand Strategist & Creative Director to own and elevate our brand presence across all digital and marketing touchpoints. This is a highly hands-on leadership role responsible for defining brand strategy, directing creative execution, driving demand generation, and aligning marketing operations with business goals.

The ideal candidate will combine strategic thinking, creative excellence, and operational rigor, with deep experience in technology-led branding and performance marketing.

Key Responsibilities

1. Brand Strategy & Positioning

• Define, evolve, and own the companys brand strategy, brand architecture, messaging framework, and visual identity
• Ensure consistent brand voice and storytelling across all channels including website, campaigns, content, and sales assets
• Lead brand research, competitive positioning, and market insights for B2B technology audiences

2. Creative Direction & Content Leadership

• Act as the creative owner for all marketing outputscampaigns, websites, videos, images, presentations, and sales enablement assets
• Translate business objectives into high-impact creative concepts and campaign narratives
• Lead creative production for:
• Brand and explainer videos
• Campaign visuals and ad creatives
• Website UI banners, visual storytelling, and assets
• Maintain quality, originality, and consistency across all creative deliverables

3. Digital Campaigns & Demand Generation

• Own end-to-end digital campaign planning and execution, from strategy to delivery
• Drive organic and paid lead generation efforts aligned to pipeline and revenue goals
• Plan, execute, and optimise:
• Website organic lead generation (SEO/GEO-driven)
• Paid media campaigns across Google, Meta, and LinkedIn
• Collaborate closely with sales and leadership to align campaigns with GTM priorities

4. Website & Marketing Operations

• Own the company website as a primary growth engine
• Conversion optimisation
• Content strategy
• SEO/GEO performance
• Manage website updates, landing pages, and campaign integrations using WordPress
• Lead marketing operations through HubSpot Marketing Hub, including:
• Campaigns
• Email workflows
• Lead scoring and attribution
• Reporting and dashboards

5. Analytics & Performance Management

• Track and analyse campaign and website performance using:
• Google Analytics (GA4)
• Looker Studio
• HubSpot analytics
• Translate data into insights and continuous improvement actions
• Present performance, ROI, and strategic recommendations to stakeholders and leadership

6. Project Delivery & Stakeholder Management

• Own project timelines, creative workflows, and campaign delivery from concept to launch
• Collaborate with internal stakeholders including leadership, sales, product, and external partners
• Ensure on-time, on-brand, and high-quality delivery under multiple concurrent initiatives

Required Skills & Expertise

Strategic & Functional Expertise

• Brand strategy & brand management
• Creative direction and visual storytelling
• Digital campaign strategy and execution
• Website organic lead generation
• Paid media lead generation
• SEO / GEO understanding and implementation
• Marketing operations and automation
• End-to-end project delivery
• Stakeholder management and executive communication

Tools & Platforms (Hands-on Experience Required)

• HubSpot Marketing Hub
• HubSpot CRM
• WordPress CMS
• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Google Analytics / GA4
• Looker Studio
• Canva
• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects or equivalents)

Leadership Expectations

• Strong ownership mindset with the ability to operate both strategically and tactically
• Mentorship of internal creative, content, and marketing team members
• Clear communicator who can influence senior stakeholders and business leaders
• High attention to detail with a bias toward execution and measurable outcomes

Nice to Have

• Experience in software development, SaaS, or IT services branding
• Experience working in high-growth or scale-up environments
• Exposure to ABM (Account-Based Marketing) and enterprise B2B campaigns