Content Writer- B2B

Amber is a long-term accommodation booking platform for students and a student housing solutions provider for property operators. Amber helps 80M+ students worldwide find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment processes.

About the Role:

• A B2B content writer with 1-3 years of experience, specifically in B2B marketing or market research.
• Assist in writing research-based detailed articles and B2B reports.
• Proficient in data analysis, market research, and with a fair understanding of B2B tonality.
• Understanding of B2C content in the form of YouTube scripts, writing blog content for backlinks, guest posts, etc.
• PR knowledge is an added advantage.
• Proven experience in project management is preferred.

Day-to-Day Responsibilities Include:

• Sound understanding of B2B and B2C content writing across multiple formats like blogs, email marketing, etc.
• Edit and improve written content for each property in the assigned territory.
• Write research-based B2B industry-oriented blogs for the website.
• Understanding of B2B content that works best for LinkedIn, with basic LinkedIn analytics knowledge to drive high-engagement posts and increase impressions.
• Keen eye for business highlights, staying updated with industry news, and strong interest in reading business reports, financial statements, etc.
• Conduct SEO keyword research for inclusion in B2B and B2C blogs.
• Draft YouTube scripts for property videos and scripts for YouTube Shorts.
• Be responsible for B2C and B2B content creation and video transcriptions.
• Ensure brand positioning and brand guidelines are met.
• Set internal standard formats, proofread, and publish content as required.
• Maintain a log of work with all details updated regularly.

Skills Required:

• Basic knowledge and understanding of the global student housing industry for B2B and B2C content creation.
• SEO tools like SEMRush, Google Keyword Planner, Ahrefs, etc.
• Enthusiasm to work and ability to bring creativity to the table.
• Quick learner with strong interpersonal skills and willingness to communicate and collaborate with clients, colleagues, and management.
• Understanding of PR (press releases) for brand.
• Prior experience in project management or event management like conducting/marketing for webinars, report launches, etc.
• Proficiency in data analysis, market research, and keyword research is a must-have.
• Capability to multitask, work as a team, and adhere to deadlines.
• Design sensibility and ability to understand briefs for cross-team projects.
• Excellent communication (written and oral) skills.
• Enthusiastic, creative mindset with attention to detail.
• Ability to manage multiple projects independently and meet deadlines.
• Eagerness to dive in, learn, and help with whatever is needed. Eagerness to dive in, learn, and help with whatever is needed.
• Ability to use CMS like Webflow has an added advantage.
• Basic knowledge of the student housing industry is a plus.
• Good familiarity with Excel Sheets/Google Sheets.

Profile Requirements:

• Bachelors or Masters in Media & Communication/Mass Communication/Journalism/Audio Visual, or any other marketing-related field.
• 12 years of experience in Marketing, Branding, B2B content writing, or other marketing-related fields.
• Understanding of PR (writing brand press releases) is an added advantage.
• Proven experience in project management.
• Willing to relocate to Pune, as this is a work-from-office position.

What You Will Get From Amber:

• Fast-paced growth with the possibility to skip intermediate levels.
• Creative freedom and project authority (everything under you, just get the job done - we hate micromanagement as much as you do).
• Amazing work culture (trust us when we say this).
• Competitive compensation as per market standards.