Content Manager

SIMPLIFYX

Content Manager

ABOUT SIMPLIFYX

SimplifyX is the enterprise AI platform built for regulated, process-intensive industries -- organizations where compliance requirements are high, workflows are complex, and the cost of getting it wrong is real. We enable enterprises to bring AI into the workflows that matter most, deploying production-ready solutions faster and with better outcomes than traditional approaches, on a platform built to operate where failure is not an option.

ABOUT THE ROLE

SimplifyX is building its marketing engine from the ground up, and this role is at the center of it. As our first Content Manager, you will co-own content strategy and full execution alongside the SVP of Marketing, from developing a scalable editorial system to producing and distributing content across every channel that matters.

You are a skilled writer, a strategic thinker, and an operator who sees one asset and immediately envisions five. You know how to interview a subject matter expert, pull out the insight that matters, and turn it into content that works across formats and channels. You thrive in a fast-moving, build-from-scratch environment and understand that great content is a direct driver of revenue.

WHAT YOU'LL OWN

Content strategy & editorial execution

• Co-own content strategy with the SVP of Marketing, focused on content that drives revenue and impacts the sales process.
• Build and maintain an editorial calendar aligned with sales cycles, product launches, and demand generation priorities.
• Publish a minimum of three new written pieces per week across formats and funnel stages.
• Interview with internal subject matter experts to source original, insight-driven content.
• Translate complex AI and platform narratives into compelling messaging for enterprise buyers in regulated, asset-intensive industries, including operations, compliance, and technical decision-makers.
• Edit and uphold a consistent SimplifyX brand voice and editorial standard across all content.

Content development, distribution & demand gen

• Develop content mapped to every stage of the buyer journey: awareness at top of funnel, solution-focused content and proof points at mid-funnel, and high-trust assets like case studies and ROI content at bottom of funnel.
• Turn one asset a customer story, interview, or data point into multiple formats that work across channels and touchpoints.
• Produce premium assets including eBooks, pillar pages, case studies, and one-pagers that convert audience into pipeline.
• Equip sales with narratives and content they need to move deals forward.
• Partner with demand generation to fuel campaigns and nurture flows.
• Build templates, playbooks, and repeatable processes that improve quality and reduce time-to-publish.
• Track reach, engagement, conversion, and pipeline influence and use those insights to sharpen priorities.

Email marketing & nurture

• Own newsletters, campaign sends, and automated nurture workflows.
• Bring strong copy and content thinking to campaigns across channels.
• Keep the broader team informed of upcoming campaigns, launches, and customer stories.

SEO, AEO & discoverability

• Lead SEO strategy across the website and content library, including keyword research, on-page optimization, and content gap analysis.
• Maintain working familiarity with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) and apply best practices where relevant.
• Own content performance reporting and bring recommendations to leadership based on what is working.
• Measure pipeline contribution over vanity metrics and use channel-level data to inform editorial priorities.

AI & content operations

• Use AI tools purposefully to support research, repurposing, and distribution not as a substitute for original thinking, strong writing, or human-sourced insight.
• Build the processes and systems that keep content production consistent and scalable.

WHAT YOU BRING

Experience & portfolio

• 5 or more years in B2B content marketing with a portfolio showing range across formats, channels, and funnel stages.
• Proven experience building a content program from scratch. Startup or early-stage company experience in US companies is strongly preferred.
• Experience writing for enterprise buyers in complex or regulated industries. Familiarity with AI or platform-led narratives is a strong plus.

Skills & capabilities

• Exceptional writing and editing skills with a strong command of English and familiarity with editorial style guides such as AP Style.
• Solid understanding of full-funnel content strategy and what buyers need at each stage from awareness through decision.
• Skilled interviewer who draws insights out of technical experts and subject matter experts.
• Strong project management instincts keep things moving; flags issues early, never need to be chased.
• Proposes solutions in ambiguous situations and knows when to push back on work that will not move the needle.
• Hands-on experience with HubSpot, Google Analytics, Google Search Console, and SEMrush or similar tools.
• Uses content analytics, SEO metrics, and email performance data to inform decisions.