Content Creator

Key Responsibilities

• Conceptualisation & Ideation
• Brainstorm and develop innovative content ideas aligned with brand objectives and campaign goals.
• Translate marketing briefs into engaging video and static concepts.
• Content Production (Video & Static)
• Shoot, edit, and produce Instagram Reels, Stories, and YouTube Shorts/long-form videos.
• Design static creatives, carousels, and thumbnails for social platforms.
• Ensure content is platform-optimized and on-brand.
• End-to-End Execution
• Own the production pipeline from scripting/storyboarding to filming and final edits.
• Manage timelines and deliverables while collaborating with designers, copywriters, and social media managers.
• Trend Spotting & Innovation
• Stay updated on Instagram and YouTube trends, formats, and features.
• Proactively experiment with new content styles and formats.
• Analytics & Optimization
• Track performance of content pieces across channels.
• Recommend creative improvements based on engagement, reach, and conversion insights.

Qualifications & Experience

• Bachelors degree in Mass Communication, Media Studies, Digital Marketing, Design, or related field.
• 13 years of experience in content creation for digital platforms (internships/freelance projects also count).
• Strong proficiency in video editing tools (Premiere Pro, Final Cut, CapCut, After Effects) and design tools (Photoshop, Canva, Illustrator).
• Hands-on experience with shooting using DSLR/phone cameras and basic lighting setups.
• Knowledge of social media best practices (Instagram, YouTube) and understanding of platform algorithms.

Skills & Attributes

• Creative thinker with strong storytelling skills.
• Strong aesthetic sense for visuals, music, and design.
• Ability to manage multiple projects and deliver within deadlines.
• Comfortable both behind and in front of the camera (optional, but a plus).
• Passionate about food, lifestyle, and digital culture.