Consumer Technical Insights

Key Responsibilities:

Consumer Research: Lead and execute consumer research projects for testing products using a mix of quantitative (surveys, analytics) and qualitative (focus groups, in-depth interviews) methods to uncover valuable consumer insights.

Cross-functional Collaboration: Work closely with product development, consumer marketing insights, and other teams to integrate insights into product launches, go-tomarket strategies, and overall brand development.

Research Design & Execution: Independently handle and lead internal research, lab trials/ clinical testing, designing and conducting studies for detailed product feedback.

Data Analysis & Insights: Analyse and synthesize research findings to generate actionable insights that influence business strategies across product development, marketing, and customer experience.

Market Intelligence: Maintain a deep understanding of market trends, the competitive landscape, and emerging shifts in consumer behaviour to identify new opportunities and risks.

Reporting & Communication: Create and deliver regular reports, presentations, and dashboards to senior leadership, translating research findings into clear, compelling, and impactful recommendations.

Continuous Improvement: Stay current on industry innovations, AI tools, and social media trends to enhance the relevance and effectiveness of consumer insights.

Education: Bachelor's degree in marketing, business administration, psychology, cosmetic Science or related field. Advanced degree (e.g., MBA, MS) preferred.

Experience: 1-2 years of experience in consumer insights, market research (agency or client-side), or a related role, ideally in the personal care or skincare industry.

Passion for Beauty industry: A deep understanding of the Beauty industry and D2C market dynamics is a strong advantage.

Technical Skills: Knowledge of market research tools, data analysis techniques, and familiarity with AI tools, social media insights, or competitive intelligence platforms is a plus.

Analytical Skills: Strong critical thinking, analytical skills, and attention to detail with the ability to translate complex data into actionable recommendations.

Communication Skills: Excellent written and verbal communication skills with the ability to deliver insights to senior leadership and stakeholders in a clear, concise, and persuasive manner.

Strategic Thinking: Ability to think strategically and apply consumer insights to drive business impact and growth.