Community Creator & Manager

About into3.ai

into3.ai is India's first Learning Infrastructure Platform. Here, we treat learning very differently everything is science-backed. We monitor students' biomarkers in real-time facial expressions, cardiovascular parameters (SpO2, blood pressure, heart rate) and adapt the learning experience based on these signals. The result: learning isn't surface-level but relies on body markers that ensure actual knowledge transfer. Being AI-first, learning on into3 is hyper-personalised and unmatched in depth.

Why This Role Exists

You'll build and manage into3's student community Student Captains (1 per partner school), WhatsApp school groups, daily engagement content, challenges, and community-driven growth. In Tier 2/3 India, peer recommendations drive adoption. You're the heartbeat of that.

What You'll Actually Do (Not Corporate Fluff)

Week 1:

Understand the Student Captain program: 1 captain per school, Founding Captain badge, WhatsApp group coordinator, into3 ambassador

Design the "Student Captain Starter Kit": Welcome message, weekly challenge templates, Blob content packs, how-to-share guides

Set up WhatsApp Community structure: Master community + individual school groups. Plan the first week's engagement content.

Attend the event prep meetings you need to know every school and captain personally

First Month:

Event day : Meet every Student Captain in person. Take photos. Add them to WhatsApp. Build the personal connection that makes them loyal.

Launch daily community engagement: Morning motivation from Blob, afternoon study tips, evening challenge/quiz, night "how was your study session?" check-in

Run the first community challenge: "7-Day Streak Challenge" students who study 7 days straight on into3 get featured on the leaderboard + Blob shoutout

Collect student testimonials and parent reviews video testimonials from real students are the most powerful conversion tool for other parents

Drive free-to-paid conversion: "Your free Premium from the event expires in 2 weeks. Here's what you'll lose..." create urgency through FOMO, not pressure

Monitor community sentiment: If students complain about a bug, report it instantly. If parents ask about data privacy, respond with our DPDP compliance messaging.

Ongoing:

Scale the Student Captain program: Train new captains as more schools join. Weekly captain call/challenge.

Run weekly/monthly community events: Quiz nights, Blob birthday (yes, Blob has a birthday), subject challenges, inter-school friendly competitions

Amplify UGC: Repost student content with permission. Feature parent testimonials. Create "Student of the Week" spotlights.

Build parent community: Separate WhatsApp groups for parents share RTAE insights ("students focus best at 9:30 PM"), study tips, exam prep advice

The Person We're Looking For

Someone who's built a community from scratch not managed an existing one with 50K members, but started with 0 and grew it to 1000+ through hustle and genuine connection. You know that the first 100 members are the hardest and the most important.

You write like a student, not like a brand. Your WhatsApp messages sound like they came from a friend, not a corporate account. You use Hinglish naturally, know when to send a meme vs a motivational quote, and understand that a 15-year-old in Lucknow cares about exam scores, not "learning outcomes."

You're online all the time (within reason). Community management isn't a 9-to-6 job. If a student posts a win at 10 PM, you congratulate them. If a parent has a concern at 7 AM, you respond before breakfast. You're the always-on heartbeat of the community.

Must Have

Experience managing WhatsApp groups or communities (school groups, college groups, hobby groups, brand communities anything real with real engagement)

Natural Hinglish communicator your texts don't sound like marketing copy. They sound like a 22-year-old friend.

Understand student life: Exam pressure, teacher dynamics, parent expectations, competitive stress, social hierarchies in schools. You were a student recently enough to remember how it feels.

High energy and genuinely caring community management is emotional labor. You need to celebrate wins, comfort failures, and mediate conflicts daily.

Organized: Tracking 20+ school groups, 20 Student Captains, daily content calendar, community metrics simultaneously

Bonus Points

Were a Student Captain, school prefect, or community leader yourself you understand the role from the inside

Can create basic content: Record a quick video, make a Canva graphic, edit a meme for community-specific content

Experience with Discord or Telegram community management in addition to WhatsApp

Background in tutoring, teaching, or education can answer basic academic questions in the community

This Role is NOT For You If...

You think community management means scheduling posts. It means being in the group, replying to messages, knowing members by name.

You're uncomfortable in Hindi-medium conversations. 90% of community interaction will be in Hindi/Hinglish.

You see this as a stepping stone to a "real" marketing role. Community IS marketing. The most powerful kind.

You go offline at 6 PM and don't check messages until morning. Communities don't have business hours.