Category Manager

At our core, we are an AI-powered entertainment company with a deeply human-first philosophy. We believe technology should amplify creativity. Our proprietary AI systems work alongside writers, voice artists, and creative teams to help stories scale globally, faster, smarter, and with cultural depth and emotional integrity intact.

Today, Pocket FM is home to a vibrant community of 250+ million listeners, 300,000+ creators, and 100,000+ audio series. With over 140 billion minutes streamed annually, we have emerged as one of the fastest-growing media-tech companies in the world, and we are just getting started. We operate at a massive global scale, but with a startup mindset: curious, fast-moving, and deeply owner-driven. At Pocket FM, teams are encouraged to think boldly, move with intent, and build for long-term impact as we shape the future of audio-first storytelling worldwide.

Here's what you will be solving for:

Optimize initiatives for impact:

• Content Growth : Own growth strategy across the show lifecycle, improving listener retention, conversion, and LTV. Identify drop-offs across activation, engagement, and monetization, translating insights into focused growth initiatives and scalable show- and catalog-level playbooks.
• Scaled Show Production: Build and scale repeatable production systems across human-voice and AI-led pipelines (e.g., ElevenLabs, Audiostack). Standardize processes and quality benchmarks to increase throughput, reduce cycle time, and ensure consistent creative output at scale
• AI-First Execution : Leverage AI to accelerate content production, experimentation, and performance analysis. Build automated and agentic workflows that enable rapid iteration, reduce manual effort, and drive speed, consistency, and scale
• Monetization : Partner with product and monetization teams to optimize paywalls and offers for higher conversion. Align creative promise with listening experience to strengthen retention, trust, and long-term revenue.

In essence, were building a system where creative intuition meets hard business metrics, ensuring every piece of content has a clear path to driving engagement and revenue.

Heres what we are looking for:

• 3+ years of experience in growth/ business roles with high operational excellence
• High agency, strong ownership, and a bias for action: you take initiative, move fast from idea to execution, and hold yourself accountable for outcomes
• Strong data-led problem solving; ability to break ambiguity into solvable workstreams.
• A deep understanding of user needs, preferably gained in consumer-first companies