Brand Designer

Role Description: Brand Designer

This is a job description for a highly versatile Brand Designer who will own the visual identity and experience across static, motion, and interactive platforms.

Key Responsibilities

Brand Identity & Illustration

• Design and govern the core visual identity system (logo, typography, color palette, imagery style) and comprehensive brand guidelines.
• Develop and create original custom illustrations and iconography that align with the brand's personality, for use across marketing, product, and content.
• Translate complex ideas and concepts into clear, compelling, and brand-aligned visual narratives.
• Design and produce a wide range of static marketing and communication assets (e.g., social media graphics, ad banners, presentations, print collateral).

Motion Graphics & Animation

• Conceptualize, storyboard, and animate high-quality motion graphics for digital channels (social media, website, product explainers, video content).
• Define and apply the brand's motion language, including animated logos, transition effects, and kinetic typography.
• Collaborate with the UI/UX team to integrate subtle, purposeful micro-interactions and animations into digital products to enhance engagement and user feedback.

UI/UX Design & Digital Experience

• Collaborate with Product and Engineering teams to ensure the brand identity is flawlessly and consistently executed across all digital products (web, mobile apps, landing pages).
• Design, iterate on, and test user interface (UI) components (buttons, forms, menus, widgets) to ensure visual coherence with the brand and excellent usability.
• Contribute to the user experience (UX) process by creating wireframes, prototypes, and user flows, maintaining a focus on accessibility and user-centered design principles.
• Help develop and maintain the digital Design System, ensuring all components are documented and reusable across teams.

Required Skills & Qualifications

• 3+ years of professional experience in graphic design, with a focus on brand development and digital projects.
• Strong portfolio demonstrating expertise in brand identity, motion graphics, UI/UX design, and custom illustration.
• Expert proficiency in industry-standard design and motion software:
• Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro).
• Motion Graphics: Adobe After Effects (essential).
• UI/UX/Prototyping: Figma or Sketch/Adobe XD (essential).
• Solid understanding of fundamental design principles (typography, color theory, composition, visual hierarchy).
• Deep knowledge of UI/UX principles, responsive design, and best practices for web and mobile platforms.
• Excellent visual storytelling abilities, able to communicate concepts clearly and defend design decisions to stakeholders.