Brand & Communications Lead

DevsLane is hiring a Brand & Communications Lead. Youll be responsible for building the brand and communications function from scratch.

This isnt a role where you inherit a playbook and execute. There is no playbook. Youll create it.

Youll own how DevsLane is perceived externally, across social media, content, PR, and brand presence.

This role is for you if:

• Youve built brand presence before, ideally from early stages
• You think in stories, not just campaigns
• You can write a compelling LinkedIn post AND a sharp pitch deck
• Youre comfortable starting as a one-person function and building it over time
• You care about quality and impact not just output

DevsLane is a leading Software Consultancy Firm based in India. We offer a wide range of services, from proof-of-concepts to end-to-end product development, partnering with clients worldwide to bring their ideas to life.

Define and evolve DevsLane's brand voice, visual identity, and positioning

Build brand guidelines that the entire team can follow

Ensure brand consistency across all touchpoints website, social, events, partnerships

Position DevsLane as a credible, visible player in the tech and startup ecosystem

Create compelling content: stories, narratives, team updates, thought leadership

Write across formats blogs, social posts, newsletters, case studies

Turn data and insights into stories that move people

Build a content calendar and publishing rhythm from scratch

Own and grow DevsLane's presence on LinkedIn, Instagram, Twitter/X, and YouTube

Create platform-specific content not one-size-fits-all reposts

Build community and engagement, not just followers

Track performance, learn what works, and iterate

Build relationships with journalists, bloggers, and media outlets

Pitch stories and secure earned media coverage

Draft press releases, media kits, and spokesperson briefs

Manage communications for announcements, milestones, and partnerships

Represent DevsLane at conferences, panels, and events

Build partnerships with communities, influencers, and aligned organizations

Create events or campaigns that increase visibility (online and offline)

Coordinate with stakeholders for visibility opportunities

Brand foundation built Voice, guidelines, and visual identity documented and adopted by the team

Content engine running Regular publishing rhythm across platforms with consistent quality

Social presence growing Measurable growth in followers, engagement, and reach on key platforms

PR traction At least 35 meaningful media mentions or features

Stories amplified A strong library of compelling stories being used across channels

Trusted voice The Founder and team trust you to represent DevsLane externally without hand-holding

1. Brand Building

You've built or significantly shaped a brand not just executed someone else's strategy. You understand positioning, voice, and visual identity. You know that brand is what people say about you when you're not in the room.

2. Storytelling & Writing

You write exceptionally well. You can turn dry data into a compelling narrative. You can write a tweet, a blog post, a report, and a press pitch and each one sounds right for its audience. Writing is your strongest tool.

3. Social Media Strategy

You don't just post you strategize. You understand platform differences, content formats, engagement patterns, and community building. You've grown social accounts with intention, not just volume.

4. PR & Media Relations

You know how to pitch stories to journalists. You've secured media coverage. You understand what makes something newsworthy. You can write a press release that actually gets read.

5. Content Strategy

You think in systems, not one-off posts. You can build a content calendar, define content pillars, and create a sustainable publishing rhythm. You understand the funnel from awareness to engagement to action.

6. Zero-to-One Capability

You've built something from scratch before a brand, a content function, a social presence. You don't need an existing team or playbook. You create the playbook.

7. Execution Speed

You ship. You don't spend 3 weeks perfecting a strategy doc. You balance quality with speed. You'd rather publish something good today than something perfect next month.

8. Data-Informed Thinking

You track what matters reach, engagement, conversions, sentiment. You use data to inform decisions, not just to report. You know when to trust your instinct and when to trust the numbers.

9. Visual Sensibility

You may not be a designer, but you have a strong eye. You know what good design looks like. You can brief a designer clearly or create decent visuals yourself using tools like Canva.

10. Mission-Driven

You care about building meaningful, high-impact work. The idea of building a strong, credible brand excites you not just the output, but the impact it creates.

11. Ownership & Autonomy

You don't wait for briefs. You see what's needed, propose it, and execute. You're comfortable being the only person in your function and making decisions independently.

12. Adaptability

You're joining a fast-moving, high-ownership team. Priorities shift. Resources are limited. You figure it out anyway.

• Experience with content, storytelling, or brand-led roles
• Experience with IT startups or small teams
• Video production or editing skills
• Comfort with basic design tools (Canva, Figma)
• Experience managing agencies, freelancers, or interns
• Regional language skills (Hindi is a strong plus)

• Ownership You treat the brand as YOUR brand. You don't wait for someone to tell you what to post.
• Communication Obviously. You write beautifully. You speak clearly. You make complex things simple.
• Resourcefulness Limited budget? No design team? You find a way.
• Reliability Deadlines matter. Publishing schedules matter. You deliver.
• Integrity You represent narratives truthfully. You don't exaggerate for a good headline.
• Excellence Every piece of content, every post, every pitch reflects your standard.
• Adaptability You're building a plane while flying it. You're okay with that.
• Mission Alignment You believe in building meaningful, high-impact work. It's not just a job.

• Agency executors If you only know how to execute someone else's creative brief, this isn't for you
• Metric chasers If you'd buy followers or write clickbait to hit numbers, this isn't for you
• Perfectionists who don't ship If you spend weeks polishing and never publishing, this isn't for you
• Title collectors If "Lead" in the title matters more than the work, this isn't for you
• Solo players If you can't collaborate with a small team and take input gracefully, this isn't for you

Ownership

You're building the brand function from the ground up. No layers, no approvals chain, no politics. Direct access to the Founder.

Impact

Your work directly shapes how DevsLane is perceived externally.

Learning

You'll work across brand, content, PR, social, events, and partnerships.

Team

Small, high-ownership, outcome-driven.

We don't have a brand team. We don't have a content calendar. We don't have brand guidelines. We don't have a PR strategy.

We have strong work, real stories, and a Founder who knows this needs to change.

If that excites you more than inheriting a well-oiled machine we should talk.

DevsLane is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.

We do not discriminate on the basis of race, religion, gender, sexual orientation, age, disability, or any other protected characteristic. We value diverse perspectives and believe they strengthen our team and the work we do.

Role: Full-time onsite

Office setup: Escecion Technologies Pvt Ltd, 6th Floor, Scalability Tower, 46-A, SIDCUL IT Park, Dehradun - 248013

Working timings: 10 AM 7 PM

Working days: Monday to Friday

Experience: 5+ years

Compensation: INR 8,00,000 12,00,000 LPA (based on candidature and profile)

Fill out the application form: https://forms.gle/tjSV65BYqWFVXAka8

Shortlisted candidates will be contacted for further rounds.

Email: careers@devslane.com

Website: https://devslane.com