Brand Associate

Role Overview

This role focuses on driving brand growth, marketing initiatives, and leveraging data-driven insights to improve website performance and conversions.

Experience Level: 3 years

Responsibilities

Brand & Marketing

• Conduct brand audits across websites, platforms, and customer journeys to identify gaps and growth opportunities
• Partner with clients to define brand vision, positioning, and growth goals
• Translate client requirements into actionable plans and ensure smooth coordination across stakeholders
• Develop and own end-to-end project delivery by coordinating design, content, and development teams

Good to Have

• Analyse user behavior and funnel performance to identify improvement opportunities
• Develop and support A/B testing and experimentation initiatives
• Contribute to data-backed hypotheses and short-term conversion growth roadmaps
• Experience with GA4, Shopify, or similar analytics/platform tools
• Working knowledge of CRO, experimentation, and user analytics is a plus

Skills & Requirements

• Strong understanding of brand and marketing strategy
• Experience working with creative teams and developer teams
• Excellent project and stakeholder management skills
• Ability to translate insights into clear action plans
• Strong communication, collaboration, and ownership mindset