B2B Content Marketing Associate

How to Apply?

If you find this opportunity relevant and exciting, please share your additional details through the provided Google Form.

https://forms.gle/tNMTxYjYeVTpxWBLA

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About Pixelo Digital

As a new-age B2B demand-generation and product company, we specialise in accelerating sales for our clients through innovative marketing strategies. At Pixelo, we take pride in our team's expertise in growth marketing and go-to-market capabilities. With a dedication to staying ahead of industry trends, we deliver exceptional results customised to meet the individual needs of each client.

Location: Navi Mumbai, Maharashtra

Key Responsibilities:

• Content Creation: Develop high-quality, engaging, and informative content tailored for B2B audiences, including blogs, whitepapers, case studies, eBooks, website copy, and email campaigns.
• Research & Analysis: Conduct in-depth research on industry trends, target audiences, and competitor strategies to produce relevant and impactful content.
• SEO Optimisation: Incorporate SEO best practices to improve organic visibility and ranking of content across search engines.
• Collaboration: Work closely with the marketing, design, and product teams to align content with overall marketing strategies and business goals.
• Brand Voice: Ensure all content adheres to Pixelo's or the clients tone, style, and brand guidelines, maintaining consistency across platforms.
• Performance Monitoring: Analyse content performance metrics and refine strategies to improve engagement and conversion rates.
• Thought Leadership: Contribute to thought leadership efforts by crafting compelling content that positions Pixelo and its clients as industry leaders.

Required Skills & Qualifications:

• Bachelors degree in English, Marketing, Communications, Journalism, or a related field.
• 1-3 years of professional experience in B2B content writing.
• Strong command of English with impeccable grammar and writing skills.
• Basic understanding of SEO principles and keyword research tools.
• Ability to adapt writing style for different industries and target audiences.
• A creative mindset with attention to detail and a knack for storytelling.
• Familiarity with content management systems (e.g., WordPress) and marketing tools (e.g., HubSpot).
• Proficiency in Microsoft Office and Google Workspace, Grammarly, SEMrush and other writing and research tools.

Preferred Qualifications:

• Agency experience is highly preferred.
• Experience working in the B2B tech or SaaS industry.
• Familiarity with lead generation strategies and demand generation content.
• Knowledge of data-driven content marketing and analytics tools like Google Analytics.

Contact Information: careers@pixelodigital.com