Associate Group Head - Digital Media Planning

Digital Media Planning - Associate Group Head

Seniority Level: Senior Level (5-8 Years)

Position Summary

Youll need to have a thorough knowledge of the media marketplace, opportunities available and build constructive relationships with key media owners where relevant using an innovative approach: in use of media, exploration of new forms of communication, research, presentation techniques.

Key Responsibilities

Client Relationship Management

Serve as the strategic partner and primary point of contact for senior client stakeholders

Deeply understand client businesses and proactively offer strategic media solutions aligned with their growth goals

Build and nurture long-term client relationships rooted in trust, performance, and value delivery

Translate business challenges into innovative and actionable media plans

Business Growth & Innovation

Identify and pursue upsell and cross-sell opportunities to expand the agencys scope with existing clients

Develop and present new media-led proposals that add value and strengthen client partnerships

Collaborate with the leadership team on pitches and business development initiatives

Contribute actively to revenue growth and agency profitability

Media Strategy & Planning

Lead development and implementation of integrated media strategies tailored to client objectives

Ensure optimal budget deployment across digital platforms, with a strong focus on branding, performance and efficiency

Stay current with evolving media trends, tools, and innovations to guide campaign planning and ideation

Drive real-time campaign optimizations, balancing performance and creativity

Campaign Excellence

Oversee execution of end-to-end media planning and buying deliverables

Ensure quality and consistency across strategic recommendations, media plans, performance reviews, and post-campaign analyses

Guide teams through milestone presentations and high-impact campaigns

Partner closely with analytics, strategy, and creative leads for integrated campaign success

Leadership & Team Development

Lead, mentor, and inspire a team of media planners and buyers

Foster a culture of collaboration, innovation, accountability, and continuous improvement

Ensure efficient workflow management and effective capacity planning

Create personalized development plans and upskilling opportunities for team growth

Skills & Competencies

Strong leadership and client management capabilities

Deep knowledge of the Indian media ecosystem across digital, traditional, and emerging platforms

Expertise in tools such as DV360, Google Ads, Meta Business Suite, Comscore, GWI, TGI, and other media research and planning platforms

Ability to forecast campaign performance and make data-led decisions in real-time

Excellent communication, presentation, and storytelling skills

A strong balance of strategic thinking and operational execution

Proven ability to manage teams, delegate effectively, and mentor future leaders

Qualifications

1. Masters/Bachelors Degree
2. Minimum 5 years as a Digital Media Planner

About Interactive Avenues:

Interactive Avenues, part of Omnicom Media, is Indias largest full-service digital agency, with 800+ experts focused on driving outstanding results for more than 200 brands. Interactive Avenues is the most awarded digital agency, with 165+ awards in the last three years, and its comprehensive suite of crafts includes media, programmatic, data & analytics, eCommerce, paid search, social media, SEO, CRO, ORM, creative, website transformation, and more.

Our commitment to diversity, equity and inclusion

At Omnicom Media, we are committed to fostering a workplace where differences are valued and everyone can thrive in a culture of equality, inclusion and belonging. We believe in creating an environment that reflects the diversity of the world around us - where individuals feel empowered to bring their authentic selves to work, and where varied perspectives are respected, heard and represented. As an equal opportunity employer, we welcome talent from all backgrounds, knowing that diversity drives stronger ideas, better outcomes, and meaningful impact.