Sr Manager Audiences & Data Enablement

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Departmental Summary:

The Customer Experience drives ESPN’s DTC growth by building strategies and roadmaps that improve fan engagement across lifecycle states, focusing on acquisition, onboarding and retention. We focus on optimizing every touchpoint, creating loyal fans + subscribers.

Position Summary:

The Sr. Manager, Audiences and Data Enablement ensures data is activated effectively in Braze to power personalized, multi-channel messaging. This role bridges data, technology and marketing, turning insights into action that drive engagement, ROI and subscriber growth. This position is based in New York, NY and is a 1-year project-based role.

Responsibilities:

• Lead data enablement, ensuring clean, accurate data flows into Braze, informing advanced targeting and segmentation
• Partner cross-functionally to design and activate multi-channel campaigns that leverage data for personalization and impact
• Collaborate with Data Platforms, Engineering and Analytics teams to align data pipelines with business goals
• Monitor and report on campaign performance, delivering insights that improve audience strategies
• Ensure compliance with data governance and internal policies
• Serve as subject matter expert on audience strategy, data systems, and emerging marketing technologies
• Document and translate complex audience strategies into clear, actionable guidance for partners
• Drive continuous improvement by evaluating new tools, processes, and innovations across CRM channels (Email, In-App, Web, CTV)

Required Qualifications:

• Minimum of 6 years audience and/or data strategy, experience with marketing-activation technology, ideally worked with CRM and customer data marketing systems (e.g., DMP, CDPs, email/app activation platforms, etc.)
• Proven ability to:
  • Act as subject matter expert on state of the data, audiences, technology
  • Learn new data and technology systems and maximize the value they can deliver
  • Manage complex relationships and negotiate with senior leadership to create alignment and influence leadership as needed
• Manage documentation and strategic framing of complex audience strategies in user-friendly ways so they are easily and clearly understood by partners
• Proven success influencing leaders from other teams and organizations with audience prioritization
• Leadership track record of working with key partners to ensure CRM needs are on their roadmap, and provide requirements and support as needed
• Proven ability to clearly and frequently communicate with leadership and partners, by providing notes and documentation to ensure alignment and clarity

Required Education:

• Bachelor’s degree or equivalent in Marketing, Business, or a related field

#ESPNMedia

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