Lead Creative Strategist

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About us

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

We are Target's in-house creative agency, responsible for one of America’s most-loved and recognized brands. Our work spans brand platforms, design, marketing, video, social, UX, naming, and identity. We launch billion-dollar owned brands. We make national campaigns that shape a season. We build digital experiences for millions of guests. We do all of it as one integrated team, in close partnership with the business, with the resources of a Fortune 50 company and the capabilities of an agency with serious creative talent.

As a Lead Creative Strategist, you will partner with creative directors, writers, and designers to define brand principles and positioning that inform naming, identity, and everything that follows. You will write the briefs that turn business strategy into work people want to engage with, drawing on guest, cultural, and business research to find the insights that drive the work. You will define creative opportunities, align strategy across media, and guide the creative process so that what we make stays grounded in both the Target brand and what guests need and want.

Creative strategy at Target sits as the connective tissue between insight, brand, and business. That means you spend less time selling work and more time shaping it. You have access to research, data, and category leadership that most strategists only see in pitch decks. You see the impact of your work at scale through a brand that reaches nearly every household in America.

The core responsibilities of this role are described in this job description. Job duties may change at any time due to business needs.

About you

• 7+ years in brand strategy, creative strategy, or marketing planning

• Four-year college degree or equivalent experience

• Building or repositioning brands, writing briefs that inspire, and finding insight others miss

• Facilitating workshops that move work forward, holding the strategic line while staying open to where the work goes, and navigating ambiguity

• Building trust across teams and levels

• Creating clarity amidst complexity through strong communication and presentation skills

Benefits Eligibility

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.