Clickstream Tagging Analyst

Are you ready to shape the future of digital banking? Join us at Chase as we transform customer experiences through innovative data and analytics. As a Tagging Analyst, you will play a key role in ensuring our digital channels deliver reliable, actionable insights. Your expertise will help us deepen customer engagement and position Chase as a leader in digital financial services. Be part of a dynamic team where your contributions make a real impact.

As a Tagging Analyst in the Digital Data Owner team, you help us deliver accurate and meaningful data to drive business decisions and enhance customer experiences. You collaborate with cross-functional teams to ensure our digital tagging and tracking are implemented correctly and support our strategic goals. You play a vital role in maintaining data integrity and supporting analytics initiatives across web and mobile channels. Together, we create value by transforming data into actionable insights.

Job Responsibilities

• Drive analytics data collection and measurement efforts by partnering with stakeholders
• Translate business objectives into feature measurement specifications with detailed acceptance criteria
• Collaborate with web and mobile behavioral analysis teams to transform event data into valuable data sets
• Review development specifications and resolve tagging or analytics gaps within digital channels
• Provide guidance in defining behavioral success metrics, key performance indicators, and product engagement metrics
• Prioritize data collection enhancements and defects to ensure timely delivery of initiatives
• Validate resolutions and maintain data integrity within reporting platforms
• Document data collection standards for new development efforts and site functions
• Provide consistent updates on progress, issues, risks, and concerns to digital analytics management
• Troubleshoot data requests and configure changes to support business needs
• Maintain strong partnerships with business solution analysts and technical project teams

Required Qualifications, Capabilities, and Skills 

• Experience with behavioral or click-stream data using analytics platforms such as Adobe Analytics or Google 360
• Experience validating analytics tags on web and mobile platforms
• At least 1 year working in an agile environment
• Experience working with web and native mobile app data
• Experience managing web analytics or tag management projects
• Experience with query languages such as SQL or Python
• Strong knowledge of business analysis tools and practices
• Excellent communication, project management, and client partnership skills
• Proven critical and strategic thinking abilities
• Ability to work in a fast-paced environment, meet deadlines, and perform at high standards with limited supervision

Preferred Qualifications, Capabilities, and Skills

• Experience in a financial services environment