Campaign Manager - Associate

Help build the bank of the future by bringing customer-first, high-impact marketing campaigns to life. Join a collaborative, agile team that moves quickly, values simplicity, and celebrates diverse ideas.

As a Marketing Manager (Associate), you will support the planning and delivery of integrated marketing campaigns across above-the-line, digital, and owned channels. You’ll partner closely with internal stakeholders (brand, product, sponsorships, compliance/controls) and external agencies to develop briefs, execute creative, and optimize performance. You will apply data-driven insights, strong project management, and attention to detail to deliver on-brand, compliant work that achieves customer and business outcomes

Job Responsibilities:

• Support development and execution of integrated, multi-channel campaign plans aligned to business objectives

• Contribute to campaign strategy, agency briefs, creative development, and end-to-end execution

• Partner with brand, product, sponsorship, and strategy teams to deliver short- and long-term goals

• Build and maintain effective relationships with creative and media agency partners

• Coordinate cross-functional teams (e.g., brand, media, research, PR, creative) to deliver on time in a fast-paced environment

• Track, analyze, and report campaign performance; recommend optimizations based on results

• Develop understanding of target audiences, industry trends, and innovation opportunities to improve campaigns

• Support test-and-learn approaches using insights to identify trends and refine work

• Ensure creative quality and consistency across channels, maintaining brand standards

• Collaborate with Controls teams to ensure assets are compliant with relevant advertising regulations

• Help drive ways of working that prioritize customers, speed, simplicity, and teamwork

Required qualifications, capabilities and skills

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• Experience supporting planning and execution of integrated marketing campaigns across multiple channels

• Understanding of advertising and the creative development/production process

• Strong project management skills; ability to manage multiple initiatives simultaneously

• Strong organizational skills and attention to detail

• Strong written and verbal communication skills, with stakeholder management experience

• Analytical mindset; comfort using performance data and insights to drive decisions

• Ability to work effectively in a fast-paced, agile, highly collaborative environment

• Ability to coordinate with cross-functional partners to deliver outcomes

• Ability to maintain quality, on-brand creative standards throughout execution

• Ability to work with Controls/compliance partners to support compliant advertising delivery

Preferred qualifications, capabilities and skills

• Financial services experience
• Experience working directly with media agencies and reviewing media plans
• Knowledge of the media landscape and how to leverage creative across channels
• Strong influencing skills across diverse stakeholder groups
• Experience supporting sponsorship and/or product marketing initiatives