Salesforce Marketing Cloud

Tata Consultancy Services Limited (TCS)

4 - 13 years

Hyderabad

Posted: 29/01/2024

Job Description

Technical Skills: Experience with Email Studio, Journey Builder, MobileStudio, Automation Studio, Marketing Cloud data models (including Contact Model, Data Views and Data Extensions), AMPscript and SSJS scripting languages, Guide Template Language (GTL), Marketing Cloud SOAP and REST APIs, SQL, Javascript, React, HTML, and CSS

Key Responsibilities:

·         Develop software solutions by studying information needs; conferring with users; studying systems flow, data usage and work processes; investigating problem areas; following the software development lifecycle

·         Front-end HTML, JavaScript and CSS coding to support Cloud Pages

·         Work with the Customer Analytics and Marketing Personalisation teams with architecting Cloud Pages and emails

·         AMPscript to support complex dynamic emails

·         Document and demonstrate solutions by developing documentation, flowcharts, layouts, diagrams, charts, code comments and clear code

·         Work with team members to design innovative software programs that improve and simplify the websites, e-commerce platforms and several internal services for our customers across various products and brands.

·         Perform intensive testing of all new and existing programs to ensure they are free of errors and function as intended

·         Participate in agile delivery activities such as design, estimating, retrospectives and continuous improvement

·         Use Contact Builder & data relationships to organize data

·         Create SQL-based query activities for audience segmentation, reporting and data extracts

·         Work as part of a Scrum/Agile team providing a regular release cycle (including development and test)

·         Working with the Customer Analytics and Personalisation Marketing teams to develop and enhance the user preference centre within Marketing Cloud

 


Desired Skills

Salesforce(SFDC)

Desired Candidate Profile

Qualifications

 : BACHELOR OF TECHNOLOGY

About Company

Tata Consultancy Services Limited (TCS) is an Indian multinational information technology (IT) services and consulting company headquartered in Mumbai. It is a part of the Tata Group and operates in 150 locations across 46 countries. In September 2023, it was reported that TCS had over 616,000 employees worldwide. TCS is the second-largest Indian company by market capitalization, the most valuable IT service brands worldwide, and the top Big Tech (India) company. As of June 2023, it was the world's second-largest user of U.S. H-1B visas

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