Content marketer

Key Responsibilities:

• Content Strategy Development:
• Collaborate with cross-functional teams to develop a comprehensive content strategy aligned with business goals and target audience needs.
• Conduct market research to identify trends, topics, and keywords relevant to the SaaS industry.
• Content Creation and Management:
• Generate high-quality written and visual content, including blog posts, whitepapers, ebooks, infographics, videos, etc.
• Manage content calendar, ensuring consistent delivery of valuable and relevant content to our audience.
• Ensure content adheres to brand guidelines, maintains a consistent tone, and meets industry standards.
• Content Distribution and Promotion:
• Develop and execute multi-channel distribution strategies to maximize content reach and engagement.
• Utilize social media, email marketing, partnerships, and other relevant channels to promote content effectively.
• Content Analytics and Reporting:
• Monitor content performance using analytics tools to measure engagement, conversion, and other relevant KPIs.
• Provide regular reports on content effectiveness, making data-driven recommendations for optimization.
• Collaboration and Coordination:
• Collaborate with internal teams (marketing, design, product, etc.) to ensure alignment of content with overall marketing strategies and product initiatives.
• Coordinate with external partners and influencers for co-creation and amplification of content.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in content marketing, preferably in the technology or SaaS industry.
• Exceptional written and verbal communication skills.
• Strong understanding of content marketing best practices, SEO, and digital marketing trends.
• Proficiency in using content management systems, analytics tools, and social media platforms.
• Analytical mindset with the ability to interpret data and make informed content decisions.
• Creative thinker with the ability to generate unique content ideas.
• Self-starter with strong organizational skills and the ability to manage multiple projects simultaneously.
• Collaborative team player with excellent interpersonal skills.