RESPONSIBILITIES:

·         Analysis & Reporting:

• Ability to identify successes, trends, and potential problem areas.
• Provide insight on data trends and anomalies, making recommendations where appropriate to improve business/platform performance.
• Analyze website data on traffic sources and patterns, order volume, conversion funnel, navigation behavior, and product selection.
• Answer ad-hoc questions through deep-dive analyses
• Create, maintain and/or enhance upon Adobe Workspace dashboards

·         Tagging Requirements:

• Gather business requirements from the platform teams and translate to technical requirements for analytics
• Deliver clear and concise set of technical requirements to the analytics developers
• Follow best practices for Adobe Cloud Solution integration
• Integration and optimization best practices with Analytics, Target, and Personalization 
• Occasionally assist the team with smaller scope tag management implementations
• Collaborate with other Product teams to unlock dependencies and effectively leverage shared data, systems, and service  

·         Data Validation & QA:

• Analyze implementation health utilizing the Solution Design Reference (SDR) and report findings to the Manager of Digital Analytics and other stakeholders
• Work with the analytics team to troubleshoot data collection issues and maintain/update Tealium tags and Analytics setup
• Ensure quality, compliance, and performance, manage technical debt, and ensure rapid response to customer or business issues
• Follow and create alerts to monitor the tagging implementation
• Proactively create testing and tagging use cases to test against
• Work with partners to create automated testing of analytics to ensure consistent data capture

·         Processes and Documentation:

• Create a solid and user digestible set of technical documents, through process documentation, identify possibilities for improvement 
• Gather, document and clearly communicate various analytical requirements, business use cases, and user acceptance criteria from key stake holders and SMEs.
• Document all data standards and processes as appropriate.
• Continuously evolve and optimize processes and standards to build speed, quality, agility, and flexibility for the Enterprise

·         General:

• Collaborate with our Product Owners (PO), Product Analysts (PA), User Experience (UX), Business, and Technology teams.
• Educate team members on how to access and interpret data for self service requests
• Follow Lean/Agile/DevOps workflows, from backlog creation and grooming to UX research/prototyping, development, testing, deployment, analysis, and iteration.

Qualifications:

·         High curiosity, problem-solving, and learning orientation

·         Meticulous attention to detail and ability to prioritize/determine the distinction between required vs. nice-to-have

·         Knowledge of the web analytics and tag management space

·         Experience using analytics to understand digital consumer behavior and identify opportunities to accelerate growth.

·         Experience implementing, integrating, and leveraging the Adobe Experience Cloud

·         Highly motivated/self-starter with a sense of ownership, and a strong desire to succeed. 

·         Ability to multi-task in a dynamic work environment and manage competing priorities 

·         Demonstrated ability to work independently in a deadline-oriented environment

·         Ability to quickly learn new technologies, applications and processes.

EXPERIENCE REQUIRED:

·         Bachelor’s Degree required in a related field

·         5-8 years of analyst experience in direct retail, e-commerce, or consulting environment

·         Experience with creating business requirements and user acceptance criteria

·         Experience with Web analytics tools such as Adobe Analytics or GA360

·         Experience with Workspace, Report Builder, Analytics Reporting (Adobe)

·         3-5 years working with console and analytics debugging tools

·         2+ years of experience with tag managers (DTM, Adobe Launch, Tealium, GTM) preferred

·         2+ years of experience with A/B Testing preferred

·         2+ years of experience with DMP, Adobe Audience Manager, preferred

·         MS Excel skills required, database or business intelligence experience is a plus

·         Proven record of successful digital business accomplishments