Job description:

• Education: A bachelor's or master's degree in Marketing, Business Administration, Statistics, Economics, Mathematics, Data Science, or a related field is often required. Additional certifications or specialized training in analytics tools and methodologies may also be beneficial.
• Analytical Skills: Strong analytical abilities are essential for this role. Marketing & Product Analysts should be proficient in data analysis, statistical modeling, and data visualization. They should be able to interpret data, identify trends, and draw actionable insights to support marketing and product strategies.
• Technical Skills: Proficiency in using analytical tools and technologies is crucial. Marketing & Product Analysts should be familiar with tools such as Excel, SQL, R, Python, Tableau, Google Analytics, and other data analysis and visualization platforms.
• Marketing and Product Knowledge: A solid understanding of marketing and product strategies, concepts, and best practices is important. Marketing & Product Analysts should be able to connect data analysis to marketing and product objectives, such as customer segmentation, product performance, pricing, and campaign effectiveness.
• Data Management: Experience in data collection, data cleansing, and data integration is valuable. Marketing & Product Analysts should be able to work with large datasets from various sources and ensure data accuracy and consistency.
• Business Acumen: Marketing & Product Analysts should have a good understanding of the business and industry they are operating in. This includes knowledge of market trends, customer behavior, competitive landscape, and industry benchmarks.
• Communication Skills: Effective communication skills are essential for presenting analytical findings and insights to non-technical stakeholders. Marketing & Product Analysts should be able to articulate complex data analysis in a clear and concise manner to support decision-making.
• Problem-Solving: Strong problem-solving abilities are necessary for addressing marketing and product-related challenges through data analysis and offering data-driven solutions.
• A/B Testing and Experimentation: Familiarity with A/B testing methodologies and experimentation is valuable for evaluating marketing and product strategies and optimizing performance.
• Project Management: Experience in managing analytical projects and coordinating with cross-functional teams is important. Marketing & Product Analysts should be able to prioritize tasks, meet deadlines, and deliver results within the context of marketing and product initiatives.
• Continuous Learning: The field of analytics is constantly evolving, so a commitment to continuous learning and staying updated with new tools, techniques, and industry trends is important for Marketing & Product Analysts.
• Domain-Specific Knowledge: Depending on the industry, additional domain-specific knowledge may be required. For example, knowledge of e-commerce, digital marketing, mobile apps, or specific product categories may be relevant in certain roles.
• Certifications: Possessing relevant certifications in analytics, such as Google Analytics Individual Qualification (GAIQ) or other data analysis certifications, can demonstrate expertise and enhance the credibility of a Marketing & Product Analyst.