Job Description:

The Marketing Manager is critical to the evolution of Cyient’s marketing organization, focusing on implementing BU-specific (industry vertical) or Services-specific (horizontal or cross-industry capability or solution areas) marketing initiatives. Marketing managers liaise with industry or service line colleagues for pipeline creation, and conversion, and customer engagement. This global role will be a pivotal change agent and help establish marketing as a catalyst to drive market adoption and accelerate growth. We are looking for someone who can support the commercialization strategy, creating and executing integrated marketing programs that drive relevance, create access, and capture value across multiple service lines and industries. The ideal candidate will bring inspirational and energized leadership, an ambitious spirit, and best-in-class marketing practices.

• Lead the design and execution of service line and solutions marketing strategies and programs aimed at delivering impact across the sales funnel, from pipeline creation to conversion
• Develop the positioning framework for a product, platform, or software-based service lines across industries
• Collaborate with business line, service and solution, marketing, and sales teams to understand our existing customer base, buyer journeys, the value proposition, competitive environment, and service or solution differentiation to target customers and prospects
• Leverage market research and competitive analysis to understand industry trends and competitive positioning in order to develop marketing strategies and programs
• Create and launch content-led thought leadership programs to create brand awareness and demand generation
• Utilize analytics to enhance customer segmentation and establish metrics to evaluate and track existing and new programsContribute and provide insight into initiatives and programs led and executed by other teams (e.g., key account planning and analyst engagement)

Skills & Experience:



Digital Marketing, Marketing Initiatives, Marketing Strategies, Online Marketing Strategies