What you will be working on:

• Strategic Planning: Design and implement a comprehensive paid digital marketing strategy with growth and efficiency in focus.
• Google Ads Management: Oversee, optimise, and scale our Google Ads campaigns, ensuring efficiency and growth through ongoing experiments and by setting the basics right.
• Platform Expansion: Launch and manage campaigns on other platforms like LinkedIn, Facebook, and Instagram, integrating them into our broader paid strategy. Keep an eye open for new opportunities all the time.
• Budget Management: Allocate, monitor, and optimise the budget for each channel to ensure cost-efficient spending and ROI.
• Performance Analysis: Continuously analyse campaign performance, draw insights, and make necessary adjustments for continuous improvement.
• Collaboration: Work closely with other digital marketing team members, design, content and web dev teams ensuring that paid strategies complement and amplify all marketing efforts.
• A/B Testing: Continuously test ads, landing pages, audiences, and more to improve campaign performance.
• Trend Awareness: Stay updated on the latest developments, best practices, and trends in paid advertising across all platforms.
• Reporting: Provide regular reports showcasing results, insights, and recommendations to the stakeholders.

What we are looking for:

• Bachelor's degree in Marketing, Business, or related field.
• 6+ years of experience in paid digital advertising, with a strong emphasis on Google Ads.
• Proven track record of managing and scaling paid campaigns across multiple platforms.
• Strong analytical skills, with the ability to derive meaningful insights from data.
• Proficiency with advertising tools and platforms, analytics tools, and related software.
• Exceptional project management skills.
• Ability to collaborate and communicate effectively with internal teams.
• Forward-thinking and updated with the latest trends and best practices in digital advertising.
• Experience of managing paid campaigns in the SAAS start-up ecosystem will be a plus.