India Media Lead
HP Inc.
10 - 12 years
Gurgaon
Posted: 11/05/2023
Job Description
Responsibilities:
- Oversee all aspects of in-house media planning & buying efforts ensuring strategic and tactical excellence as well as operational rigor.
- Guide the development of this new team, including the establishment of best practices, and the definition of roles and responsibilities, and then ensure adherence to that guidance.
- Hire, train, and cultivate a team of 8+ programmatic, social, search, and planning practitioners.
- Serve as a motivational leader, leading by example and nurturing talent.
- Build ties with Marketing stakeholders, effectively advocating for the capability’s value at the CMO level.
- Streamline workflow to create the space for agile marketing.
- Develop and cultivate thought leadership within the team, and through partnership with the wider Marketing organization.
Qualifications:
- Approximately 10 years of experience in a media agency or similar environment, a minimum of 5 years of media buying experience including self-service RTB/Programmatic. Minimum 5 years of people management experience.
- Practical knowledge of DSP platforms (e.g. DBM, Amobee, OATH, Amazon, and Adobe) as well as the programmatic ecosystem (DSPs, Exchanges, SSPs, DMP, etc.).
- A deep understanding of paid social platforms (Facebook, LinkedIn, Twitter, Snap), including partner marketing ecosystems.
- Experience evaluating and utilizing data partners within and without DMP environments.
- Strong knowledge of digital advertising workflow, measurement, optimization, and testing methods.
- B2B experience is a plus.
- Excellent written and verbal written communication skills including conducting executive level presentations.
- Demonstrated leadership and ability to inspire collaboration and teamwork.
- Previous experience working with large brands/budgets and managing projects of scale.
- Excellent project management skills and strong attention to detail and cross-team coordination.
- Proficiency in database and data visualization tools such as Tableau or Microsoft PowerBI.
About Company
HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere. HP’s commitment to diversity, equity, and inclusion – it’s just who we are. From the boardroom to the factory floor, we create a culture where everyone is respected and where people can be themselves while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative, and that helps grow our bottom line.
Services you might be interested in
One-Shot Campaign
Reach out to ideal employees in one shot!
The intelligent campaign for reaching out to the ideal audience to whom you can ask for help (guidance or referral).