Channel Marketing Manager
HP Inc.
10 - 12 years
Gurgaon
Posted: 5/10/2023
Job Description
Responsibilities:
- Design and drive complex, integrated current and future solution offerings based on internal products/services and external partner offerings (typical partner profile is major global 1000 companies with operations in multiple regions in the enterprise business).
- Build optimal solution portfolio of partner through ongoing assessment of partner landscape, strategy, segment competitiveness, marketability, and solution requirement and actively facilitate partner into HP portfolio offering.
- Identify and prioritize key ecosystem partners to drive technical and business alignment against HP product/service offerings.
- Recommend strategic partners HP should be focusing regularly to maximize revenue and margin.
- Establish internal and external networks to promote, gain buy-in, and expand partner programs within and across HP.
- Strategize partner network and integrate partners into strategic HP initiatives to drive market and platform direction.
- Additionally, they may be assigned responsibilities at lower job levels.
Education and Experience Required:
- BA or BS in Marketing or related field; MBA preferred.
- 10+ years of marketing experience.
- Partner, sales, industry, channel experience, or equivalent.
Knowledge and Skills:
- Mastery of knowledge of marketing principles, practices, tactics, and tools and developing value propositions with partners.
- Mastery of knowledge across the marketing mix and vehicles for program execution with strategic partners (such as global/local ISVs, SIs and component manufacturers retailers/resellers, sponsorships, and channel and promotional partners.
- In-depth experience in product/service/solution offering within industry and segments.
- Ability to interface effectively with executive management across different business functions.
- Excellent written/oral communication and analytical skills.
- Excellent interpersonal skills; ability to build, manage and influence virtual teams.
- Excellent negotiating, influencing, consensus- building, and conflict-resolution skills.
About Company
HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere. HP’s commitment to diversity, equity, and inclusion – it’s just who we are. From the boardroom to the factory floor, we create a culture where everyone is respected and where people can be themselves while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative, and that helps grow our bottom line.
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