Associate/Product Marketing Manager
Hiver
3 - 5 years
Work from home
Posted: 10/28/2023
Job Description
What you will be working on:
- Product Strategy and Positioning: Lead and execute creative growth strategies, plan and coordinate impactful product launches, and customer engagement initiatives, directly impacting Hiver's growth and success. Craft compelling product messaging and positioning based on industry best practices, ensuring that Hiver's products stand out in the market and resonate with target customers.
- Enablement, Competitive Intelligence & Asset Creation: Capture and leverage competitive intelligence for sales and other teams. Create new assets and revamp existing ones to empower sales with competitive insights. Ensure that product marketing assets are effectively utilized for driving commercial outcomes.
- Product Adoption Across Customer Lifecycle: Create and implement strategies to drive product adoption among new and existing customers. Implement retention strategies, reducing churn, and increasing ARR while improving the trial user experience.
- Trial Conversion Optimization: Develop tactics to increase product usage during free trials and boost conversion rates, driving revenue growth and reducing lost opportunities.
- Strategic Initiatives & Events: Lead ideation and delivery of strategic initiatives, including analyst relations, roundtables, thought-leadership webinars, and more.
What we are looking for:
- MBA in Marketing or Business: Preference for candidates with an MBA degree in Marketing or Business,
- 3-5 years of experience in product marketing at SaaS companies.
- Analytical & Strategic bend of mind: Proficient in data analysis, strategic thinking, and ROI-focused marketing.
- Customer-Centric approach: Deep understanding of customer needs and behaviors for effective product positioning.
- Proficiency in creating engaging marketing content, including product pages, key website pages like homepage, pricing page, competitor comparison pages, competitor kits including battlecards, and presentations to support product marketing initiatives like messaging and positioning, and sales enablement.
- Ability to understand SaaS product offering, its features, and its competitive landscape to effectively communicate its value to customers.
About Company
Hiver is the world’s first customer service platform built for Google Workspace. We help teams deliver fast and empathetic customer service, right from the tool they are already familiar with - Gmail. This means they can assign, track, and collaborate on customer emails, as well as run the most advanced analytics and automations from the Gmail interface, without sacrificing any time on learning new software or switching tabs. Hiver helps over 1500 companies - ranging from new-age unicorns to traditional enterprises - deliver a better experience to their customers. Companies like Canva, Vacasa, Flexport, Pluralsight, Oxford Business Group, and Upwork, among others, are powered by Hiver.
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