Zonal Marketing Manager

You’ll be our: Zonal Marketing Manager

You’ll be based at: Zonal Office (depending on the Zone): Chennai / Ahmedabad

You’ll be Aligned with: Zonal Marketing Head

You’ll be a member of:Marketing Team

What you’ll do at Ather:

• Zonal Marketing & Business Planning:

• Working closely with the zonal sales heads on monthly, quarterly and annual zonal business plans and drawing a corresponding zonal marketing plan.

• Ensuring zonal marketing planning for all Ather products; Scooter (primary), Accessories, Merchandise, Connected Service, Charging Infrastructure & more

• Manage Brand Ather in Zone(s)

• Conceptualize & manage regional campaigns: 

• Derive regional insights from sales funnel, research, market travels and more

• Build micro-campaigns to leverage regional insights \ solve regional challenges

• Strengthen brand positioning, build salience and aspiration in the region

• Build the zonal marketing ecosystem in designated zone(s); creative agency partner, event & activation partners, media partners and more

• Manage new-market GTM & launches in the zone(s)

• Implementing centrally-driven campaigns in zone(s) via sales & agency partners

• Provide planning & execution support to sales & dealership teams in driving dealer-driven marketing campaigns (events, test-rides & BTL)

• Handle select central brand projects on a need basis. Example: ATL campaigns, researching, solutioning & planning the execution of an all-India brand/business project

Here’s what we are looking for: 

• Ability to build new processes and systems to drive marketing operations in zone(s)

• Ability to work with sales counter parts & agency partners

• Wholistic business understanding: marketing, media, trade & sales

• Strong brief writing skills

• Knack of picking customer insights through data & consumer interactions

• Campaign & project management skills

• Openness to travel 5 to 7 days every month

You bring to Ather:

• An MBA in marketing (or related stream) from tier 1/2 institutes 

• Experience of 6-8 years in Sales & Marketing preferably in a hardware product industry