Zonal Marketing Manager

Company Description

Arvog (Finkurve Financial Services Limited) is committed to providing accessible, transparent, and customer-centric financial solutions. With expertise in gold and personal loans, Arvog empowers individuals and businesses to achieve their financial goals through tailored, reliable, and efficient services. Leveraging cutting-edge technology, the company offers seamless, user-friendly solutions that prioritize speed, simplicity, and trust. At Arvog, customers are at the heart of everything, ensuring long-term relationships built on transparency and support. Discover more about how Arvog is innovating the digital lending industry at www.arvog.com.

Role Purpose

The Zonal Marketing Manager will be responsible for driving regional marketing initiatives to support business growth, enhance brand visibility, and increase customer acquisition across the assigned zone. The role focuses on executing BTL marketing activities, gathering market insights, supporting branch-level marketing needs, and strengthening customer engagement initiatives.

Key Responsibilities

1. Drive Lead Generation through Strategic BTL Activations

• Plan and execute BTL marketing activations aimed at increasing Net Customer Acquisition (NCA) by 10%.
• Identify and recommend innovative BTL branding and activation ideas based on on-ground market insights.
• Collaborate with regional sales and branch teams to ensure effective city-specific marketing execution.
• Ensure timely rollout and smooth implementation of marketing campaigns across the zone.

2. Leverage Market Insights for Competitive Advantage

• Conduct monthly competition analysis to track market trends, competitor campaigns, and industry insights.
• Identify opportunities and gaps in the market to improve marketing strategies.
• Submit a detailed trend analysis report by the 5th of every month to support strategic marketing decisions.

3. Enhance Branch-Level Marketing Execution

• Visit a minimum of 8 branches per month to understand marketing requirements and gather feedback from branch teams.
• Improve branch branding and marketing outputs by coordinating with the central marketing team.
• Ensure implementation of branding and marketing requirements within a Turnaround Time (TAT) of 15 days.
• Establish and monitor a standardized process for branch rebranding to maintain brand consistency.

4. Strengthen Customer Engagement and Brand Advocacy

• Collect at least 2 customer or franchise partner video testimonials per month to enhance brand credibility.
• Ensure testimonials are captured with good visual and audio quality and aligned with brand storytelling guidelines.
• Support the marketing team in using these testimonials for digital platforms and brand promotion.

Required Skills & Competencies

• Strong understanding of BTL marketing and activation strategies
• Market research and competitive analysis skills
• Effective stakeholder and branch coordination
• Campaign planning and execution capability
• Excellent communication and interpersonal skills

Qualifications & Experience

• Bachelors or Masters degree in Marketing, Business Administration, or a related field.
• 58 years of experience in marketing, preferably in financial services, NBFC, or retail network-driven industries.
• Experience managing regional or zonal marketing operations is preferred.

Location - Telangana

If Interested, Kindly mail your CV on hr@arvog.com/priyanka.poojari@arvog.com