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Zonal Manager - North East

Lenskart.com

5 - 10 years

Guwahati

Posted: 23/12/2025

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Job Description

Role Overview

As Zonal Manager North East , you will own the business performance and in-store execution of 50+ stores across the region. You will drive sales growth, store productivity, and frontline excellence while building a strong leadership bench. This is a hands-on role requiring deep store engagement, people leadership, and disciplined execution.


Key Responsibilities

1. Sales & Store Performance Ownership

  • Drive sales growth, conversion, ticket size, and store profitability across the zone.
  • Own key store KPIs and ensure consistent performance across mature and new stores.
  • Identify underperforming stores and execute clear turnaround plans .

2. Team Leadership & Frontline Excellence

  • Lead, coach, and develop Area Managers, Store Managers, and in-store teams .
  • Build a culture of ownership, accountability, and high performance on the shop floor.
  • Ensure strong hiring, training, and succession planning for critical store roles.

3. In-Store Customer Experience & NPS

  • Own the end-to-end in-store customer journey and drive high NPS and repeat visits .
  • Ensure consistent service quality, grooming, hygiene, and selling standards across stores.
  • Use customer feedback and store audits to continuously improve experience and conversion.

4. Store Operations & Inventory Discipline

  • Ensure flawless store operations with strong adherence to SOPs and audit standards.
  • Drive tight inventory management , minimizing pilferage, returns, and stock ageing.
  • Optimize staffing and scheduling to maximize sales productivity per store and per employee .

5. New Store Launches & Market Expansion

  • Support and execute new store openings in coordination.
  • Ensure stores achieve faster ramp-up and early productivity benchmarks .
  • Bring local market insights to strengthen store location, staffing, and assortment decisions.

6. Performance Tracking & Actionable Insights

  • Track daily, weekly, and monthly performance dashboards across the zone.
  • Analyze gaps and implement quick, data-backed corrective actions .
  • Share on-ground insights and best practices with the Circle leadership team.

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