Zonal Manager - North East
Lenskart.com
5 - 10 years
Guwahati
Posted: 23/12/2025
Job Description
Role Overview
As Zonal Manager North East , you will own the business performance and in-store execution of 50+ stores across the region. You will drive sales growth, store productivity, and frontline excellence while building a strong leadership bench. This is a hands-on role requiring deep store engagement, people leadership, and disciplined execution.
Key Responsibilities
1. Sales & Store Performance Ownership
- Drive sales growth, conversion, ticket size, and store profitability across the zone.
- Own key store KPIs and ensure consistent performance across mature and new stores.
- Identify underperforming stores and execute clear turnaround plans .
2. Team Leadership & Frontline Excellence
- Lead, coach, and develop Area Managers, Store Managers, and in-store teams .
- Build a culture of ownership, accountability, and high performance on the shop floor.
- Ensure strong hiring, training, and succession planning for critical store roles.
3. In-Store Customer Experience & NPS
- Own the end-to-end in-store customer journey and drive high NPS and repeat visits .
- Ensure consistent service quality, grooming, hygiene, and selling standards across stores.
- Use customer feedback and store audits to continuously improve experience and conversion.
4. Store Operations & Inventory Discipline
- Ensure flawless store operations with strong adherence to SOPs and audit standards.
- Drive tight inventory management , minimizing pilferage, returns, and stock ageing.
- Optimize staffing and scheduling to maximize sales productivity per store and per employee .
5. New Store Launches & Market Expansion
- Support and execute new store openings in coordination.
- Ensure stores achieve faster ramp-up and early productivity benchmarks .
- Bring local market insights to strengthen store location, staffing, and assortment decisions.
6. Performance Tracking & Actionable Insights
- Track daily, weekly, and monthly performance dashboards across the zone.
- Analyze gaps and implement quick, data-backed corrective actions .
- Share on-ground insights and best practices with the Circle leadership team.
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