Zonal Head/ Cluser Head - Two Wheeler | South / West |

Overview of The Role:

At Greaves Electric Mobility, we are building one of Indias most scalable and future-ready EV businesses. The Cluster Head South & West role sits at the core of this journey - owning two of the most critical EV markets that drive a significant share of national volumes, dealer throughput, and long-term growth.

This is a full-stack business leadership role with complete P&L ownership, requiring a leader who can seamlessly integrate strategy, analytics, and field execution to deliver predictable, high-quality growth.

You will be responsible for translating national growth ambition into region-specific execution, while driving consistency across a large, multi-layered sales and dealer ecosystem.

You will own:

• Revenue growth and volume scale-up
• Contribution margins, pricing discipline, and incentive governance
• Market share expansion across diverse city cohorts
• Dealer network productivity, ROI, and lifecycle management
• Customer experience and retail excellence metrics

Key Responsibilities

Cluster P&L Ownership (South & West)

• Own and deliver top-line and bottom-line performance across clusters
• Build annual, quarterly, and monthly operating plans aligned to national targets
• Drive forecasting accuracy using funnel analytics, historical trends, and market signals
• Ensure pricing discipline, discount governance, and incentive optimization

Sales Growth & Demand Generation

• Drive growth across urban commuter, value, and performance EV segments
• Develop a deep understanding of consumer triggers: pricing, subsidies, financing, exchange
• Partner with marketing to localize:
• Retail campaigns
• Test ride programs
• Hyperlocal activations
• Improve attachment rates: finance, insurance, accessories, extended warranties

Dealer Network Strategy & Channel Excellence

• Design and execute a market clustering strategy for optimal coverage and ROI
• Lead complete dealer lifecycle:
• Market mapping & white-space identification
• Partner selection and onboarding
• Capability building and performance stabilization
• Drive dealer P&L health via throughput, cost control, and manpower productivity
• Continuously optimize network density vs market potential vs competition intensity

Customer Experience & Quality Governance

• Own the end-to-end customer journey from enquiry to post-sales engagement
• Drive continuous improvement in NPS and customer satisfaction metrics
• Collaborate with Service & Supply Chain teams to improve:
• Service turnaround times
• Warranty trends and issue resolution
• Ensure dealerships are service-ready to support scale and retention

Team Leadership & Capability Building

• Lead a large, multi-tier organization (RMs, ASMs, TSMs, dealer teams)
• Build a performance-driven culture with clear KPIs and accountability
• Drive structured capability building in:
• EV product knowledge
• Sales process excellence
• CRM & digital tools
• Negotiation and closing
• Actively develop second-line leadership and succession pipeline

Ideal Candidate Profile

• 1218 years in Automotive / EV / Mobility / Consumer Durables
• Proven P&L ownership across large, complex geographies
• Strong experience in dealer-led distribution and network scaling
• Deep understanding of EV/2W category dynamics and consumer behavior
• Demonstrated ability to drive execution through data and governance
• Strong exposure to South/West markets preferred

Key Business Levers You Will Drive

• Market Share: City-level penetration and competitive positioning
• Retail Throughput: Per dealer and per salesperson productivity
• Conversion Funnel: Lead Test Ride Booking Retail
• Inventory Efficiency: Stock turns, ageing, and billing velocity
• Dealer Health: Profitability, working capital discipline, ROI
• Customer Metrics: NPS, repeat purchase, referral rates