Youtube Partnerships and CMS Integration manager

Job Title: Senior YouTube Partnerships & CMS Integration Manager

Location: Andheri east, Mumbai (On-site)

Role Overview:

We are a YouTube MCN looking for a senior, well-networked professional who can build, onboard, and scale partnerships across creators, content owners, vendors, and catalogues. This role is critical to expanding our CMS-linked ecosystem, driving revenue, and strengthening our YouTube operations.

The ideal candidate brings existing industry relationships, deep understanding of YouTube CMS / Content ID, and the ability to onboard partners end-to-end from deal closure to technical integration.

Key Responsibilities:

Partnerships & Business Development

Identify, pitch, and onboard content partners, labels, studios, aggregators, and catalog owners

Leverage existing relationships to bring ready catalogues into the MCN

Negotiate commercial terms (rev-share, licensing, exclusivity, territory, duration)

Build long-term strategic partnerships with creators, vendors, and IP owners

YouTube CMS & Onboarding

Oversee onboarding of partners and catalogues into YouTube CMS / Content ID

Ensure accurate metadata, asset structuring, ownership rules, and policies

Coordinate with internal CMS, rights, and operations teams for smooth integration

Troubleshoot CMS-related issues (claims, disputes, conflicts, monetization errors)

Vendor & Ecosystem Management

Onboard and manage technology vendors, music distributors, rights management partners

Evaluate vendors for scalability, compliance, and monetization efficiency

Act as the primary point of contact between partners and internal teams

Strategy & Growth

Develop onboarding playbooks and scalable processes for partner acquisition

Track performance of onboarded catalogues (claims, revenue, disputes, growth)

Identify new revenue opportunities via catalogue expansion, platform features, and formats

Required Experience & Skills

Must-Have

610+ years experience in YouTube MCN, music label, digital media, or rights management

Strong working knowledge of YouTube CMS, Content ID, asset types, policies, and monetization

Proven ability to bring existing partners / catalogues (not just prospect)

Experience negotiating content licensing and revenue-sharing deals

Strong network across creators, labels, studios, and digital rights owners

Good-to-Have

Experience onboarding music, film, TV, or regional language catalogues

Familiarity with copyright law, takedowns, disputes, and claims management

Experience working with global or multi-territory catalogues

Prior experience at a YouTube Partner Manager, MCN, label, or aggregator

Key Success Metrics

Number and quality of partners & catalogues onboarded

CMS readiness and accuracy of assets

Revenue growth from onboarded catalogues

Reduction in disputes, conflicts, and onboarding time

Strength and retention of partner relationships

Reporting Structure

Reports to: Head of MCN / Digital Partnerships

Works closely with: CMS Ops, Rights Management, Finance, Legal, Creator Success

Ideal Candidate Profile

Senior, credible industry professional with ready relationships

Comfortable operating at both business and technical CMS levels

Strong negotiator who understands both creator needs and platform compliance

Entrepreneurial mindset able to build pipelines, not just manage them