YouTube Monetization & Growth Manager

Job Role: YouTube Monetization & Growth Manager

Job Type: On-site

Location: Mumbai

About Us

SVF Entertainment is a leading Media and Entertainment company in East India, with 8 National Awards to its credit and capabilities in Film, Web and TV Production, Cinemas, Distribution, Digital Cinema, Music, and New Media.

Role:

A performance-driven YouTube strategist responsible for scaling and monetizing. This role focuses on revenue maximization, audience growth, content optimization, and data-led decision-making to drive sustainable channel performance.

Key Responsibilities:

• Lead end-to-end YouTube growth and monetization strategies across multiple regional channels.
• Manage and optimize YouTube channels to improve watch time, subscriber growth, CTR, RPM, and overall revenue.
• Develop SEO-driven metadata strategies (titles, descriptions, tags, keywords) to increase discoverability and organic reach.
• Design and optimize high-converting thumbnails, playlists, cards, and end screens to enhance user journey and session duration.
• Analyze YouTube Analytics (CTR, Audience Retention, Traffic Sources, AVD, RPM) to generate actionable insights and improve content performance.
• Implement monetization strategies including ad revenue optimization, content packaging, and audience segmentation.
• Plan and execute digital expansion and promotional campaigns to strengthen brand presence and engagement.
• Collaborate with creative, editorial, and marketing teams to produce performance-oriented content aligned with audience insights and platform trends.
• Continuously monitor algorithm updates, competitor strategies, and market trends to maintain growth momentum.

Must-Have Skills

• Strong expertise in YouTube Studio & Analytics
• Proven experience in YouTube SEO and metadata optimization
• Thumbnail strategy and CTR optimization
• Deep understanding of YouTube monetization models and revenue optimization
• Data-driven decision-making and performance analysis
• Audience growth and retention strategy
• Content packaging and digital distribution strategy
• Campaign management and cross-functional collaboration