YouTube & Instagram SEO Executive

Excellent job opportunity For YouTube & Instagram SEO Executive in the field of Educational Products and Services Company

Experience - 3 + year

Salary Max 5 LPA to 7 LPA

Job Location : Gurugram

If you are Interested Kindly Share your updated resume in Mail ID: sheetal.seekhrsolution@gmail.com/ Contact 8799754228

Job Title: Senior Associate - YouTube & Instagram SEO (Video Growth)

Job Summary

We are looking for a Senior Associate YouTube & Instagram SEO to drive organic growth, discoverability, and engagement across our video and short-form content platforms. The role requires strong expertise in YouTube SEO, Instagram Reels optimization, content analytics, and algorithm-driven growth strategies.

Key Responsibilities

YouTube SEO & Growth

• Optimize video titles, descriptions, tags, hashtags, thumbnails, and playlists for maximum reach
• Conduct
• keyword research for YouTube (search + suggested + trending keywords)
• Improve
• watch time, CTR, retention, and session duration
• Manage channel structure, playlists, end screens, cards, and content cadence
• Track performance using
• YouTube Studio and analytics tools
• Instagram SEO & Reels Growth
• Optimize Reels captions, hashtags, audio usage, posting time, and format
• Implement Instagram SEO strategies (keyword-rich captions, alt text, profile optimization)
• Monitor trends, viral formats, hooks, and audience behavior
• Improve reach, saves, shares, and follower growth

Content & Algorithm Strategy

• Work closely with video editors, scriptwriters, and designers
• Suggest content formats based on data (news reels, explainers, shorts, carousels)
• A/B test thumbnails, hooks, captions, and posting strategies
• Stay updated with platform algorithm changes
• Analytics & Reporting
• Track KPIs: views, impressions, CTR, watch time, retention, engagement, and growth
• Prepare weekly/monthly performance reports with actionable insights
• Identify drop-offs and optimization opportunities
• Team & Process Ownership
• Guide junior associates handling uploads, metadata, and analytics
• Maintain SEO & publishing SOPs for YouTube and Instagram
• Ensure content follows platform best practices and brand tone
• Required Skills & Experience
• 36 years of experience in YouTube SEO, Instagram growth, or video content optimization
• Strong understanding of YouTube & Instagram algorithms
• Hands-on experience with
• YouTube Studio, Instagram Insights
• Knowledge of
• trending audio, hooks, retention strategies, and content pacing
• Strong analytical and communication skills
• Preferred (Good to Have)
• Experience in education, news, media, or EdTech content
• Knowledge of
• Shorts monetization & creator analytics
• Understanding of
• audience psychology & storytelling
• What We Offer
• Work on high-reach YouTube & Instagram pages
• Data-driven creative freedom
• Fast growth, learning, and leadership opportunities