Workfront Senior Consultant

Greetings from TCS!!!

Job Title: Workfront Senior Consultant

Location: PAN India

Desired Experience Range: 12 to 18 Years

Required Technical Skillset: 4 to 6 Years in Workfront

Desired Competencies

• Hands-on experience delivering Adobe Workfront or marketing operations solutions

including Workfront Fusion based integrations in large organizations and agencies for domains such as Pharma, CPG, Retail, Banking & Finance.

• Strong understanding of marketing workflows, media production, and creative processes across the end-to-end content supply chain.
• Skilled in designing processes, setting governance frameworks and managing change effectively.
• Familiar with Adobe tools like AEM, Marketo, Creative Cloud, Fusion, GenStudio, Analytics, and related DAM platform
• Able to link day-to-day tasks with big-picture goals and business transformation.
• Excellent at engaging stakeholders and influencing decisions at all levels.
• Curious, adaptable, and committed to continuous improvement.

Responsibility of / Expectations from the Role

The Senior Workfront Consultant leads the design and optimization of Adobe Workfront

solutions to streamline marketing and creative operations. This role blends platform

expertise with knowledge of workflows and content supply chains, while leveraging AI and

GenAI to automate processes and accelerate delivery. It ensures seamless integration

across enterprise systems, drives adoption through training and change leadership, and

delivers data-driven insights for smarter planning and execution.

• Stay updated on marketing operations trends and AI-driven efficiency.
• Suggest new ideas and tools to improve results.
• Turn marketing and business needs into easy-to-use Workfront structures and

delivery frameworks that support governance and speed.

• Set up and optimize Workfront and its integrations (Creative Cloud, AEM, Fusion,

GenStudio) to make processes faster and more transparent.

• Connect Workfront with other enterprise systems for smooth flow of briefs, assets,

and insights.

• Find ways to simplify, automate, and standardize processes across teams to save

time and improve efficiency.

• Track how Workfront is used, improve workflows, and create dashboards that give

leaders clear performance insights.

• Work closely with marketing, PMO, and digital teams to make sure Workfront

supports business goals and builds trust across the delivery chain.

• Provide training and guidance so teams feel confident and consistent in using

Workfront.