Wordpress & Shopify Developer

Note

If you believe you have what it takes to join a start-up, take a challenging opportunity, and also wish to stand out from other applicants, please send your resume, a 60-second intro, and your pitch (video or audio) to careers@pipelinevelocity.com

Who Are We?

Pipeline Velocity answers every small company and startup's top challenge: building predictable revenue and customer growth and improving brand value. With our revolutionary Revenue Marketing as a Service, we help economically generate predictable demand for start-ups and small companies. We develop and implement effective go-to-market strategies without requiring massive marketing spending. As the Dream Marketing Team for every start-up and small business, we are committed to reshaping the digital and revenue marketing future through affordable services and accountability for global companies.

Our Company Culture: Customer and Employee First

At Pipeline Velocity, our success is driven by our people. We prioritize creating a thriving working culture that ensures our customers' and employees' happiness, safety, and value. Recognizing that our people are the backbone of our business, we invest in their development and provide the necessary resources for their success. With strong relationships and a dedicated team, we are proud of the service levels we deliver to our customers. Their hard work and dedication are truly valued at Pipeline Velocity every day.

Our Team Culture

We are a mission-driven team committed to being the fastest-growing marketing services company. Our culture promotes collaboration, innovation, and excellence. With builders, problem solvers, and visionary minds, we work collectively to deliver exceptional results for our customers and partners. We embrace accountability and continuously improve our processes and strategies through data-driven decisions and customer-focused innovation. Our passion drives us to stay ahead of the curve, constantly striving to provide the best possible service to our customers. We are confident our commitment to excellence will lead us and our customers to success.

Core Job Responsibilities

• Design and develop complex and custom features and functionalities for WordPress and websites, leveraging advanced development techniques for Pipeline Velocity and its customers across different industries.
• Collaborate closely with the marketing team to understand website goals, target audience, and user experience (UX) requirements.
• Build websites across Shopify, WebFlow, Wix, and other platforms from the ground up and are often custom-coded based on the website design from Figma and other creation tools.
• Build highly converting landing pages for paid campaigns across multiple platforms.
• Translate marketing concepts and user stories into technical specifications for website development.
• Develop and maintain custom WordPress themes and plugins to achieve unique marketing objectives.
• Integrate marketing tools and analytics platforms with the WordPress website to track campaign performance and user behavior.
• Optimize website performance for speed, search engine optimization (SEO), and mobile responsiveness, ensuring a seamless user experience for all marketing initiatives.
• Troubleshoot and resolve complex website issues related to themes, plugins, and integrations, maintaining a high website functionality for marketing campaigns.
• Stay up-to-date on the latest WordPress trends, marketing technologies, and security best practices to ensure the website remains competitive and secure.

What makes you a Better Fit?

You'll thrive in this role if you're an advanced WordPress developer passionate about translating marketing goals into reality. Here's what sets you apart:

• Marketing Acumen: You understand marketing principles and how websites can drive lead generation, brand awareness, and conversions.
• Unwavering Attention to Detail: You have a keen eye for precision and accuracy. You meticulously craft code, ensuring flawless functionality and a pixel-perfect user experience that aligns perfectly with marketing campaign goals.
• Collaborative Spirit: You excel at working alongside the marketing team, effectively communicating technical concepts, and actively seeking their input throughout development.
• Creative Problem-Solver: You're not just a coder but a solutions architect who enjoys tackling complex challenges and developing innovative solutions using WordPress.
• Growth Mindset: You constantly learn and stay up-to-date on the latest marketing trends and tools, ensuring the website remains a powerful marketing asset.
• Team Player: You value collaboration and enjoy working in a fast-paced environment where your technical skills directly contribute to the success of marketing campaigns.
• Data Analytics: You understand the importance of data-driven decisions and are comfortable integrating analytics tools to track the success of marketing initiatives on the website.

If you're a developer who speaks the language of marketing and thrives on building websites that drive results, we want to hear from you!

Technical Expertise:

• WordPress: In-depth knowledge of WordPress core functionalities, theme development using frameworks like Oxygen, Elementor, Genesis, Bootstrap, and custom plugin creation.
• Content Management Systems (CMS) Familiarity: Expertise in alternative CMS platforms like Shopify and Wix for potential client comparisons and project needs.
• Custom Development: Experience with custom-coded solutions beyond traditional CMS platforms for specific project requirements.
• Marketing Integrations: Expertise in integrating marketing tools like Facebook Pixel, Google Analytics, MS Clarity, landing page builders (e.g., Unbounce, Leadpages), conversion tracking tools (e.g., Hotjar, Crazy Egg), and conversion tracking software for landing pages and campaigns.

Skillset over Education

A four-year degree is not always the most accurate measure of an individual's qualifications. While a degree can certainly indicate a person's knowledge and abilities, it is also essential to recognize that there are many other ways for individuals to acquire and demonstrate the necessary skills for a given position. These may include certifications or experience gained through internships, on-the-job training, or self-directed learning. We genuinely believe in skill-based hiring.