Website Operations- Senior Executive

About HONASA

Honasa Consumer Limited (HCL) is the fastest-growing Beauty & Personal Care house of brands, creating the FMCG conglomerate of the future. Built on the values of Honesty, Natural ingredients, and Safe care, HCL addresses the needs of consumers through innovative products, evolved propositions, direct-to-consumer marketing, and e-commerce fulfillment. With brands like Mamaearth, The Derma Co., Aqualogica, and BBlunt, HCL currently serves over 500 cities across India, building an ecosystem that benefits both consumers and the community at large. The company is backed by leading investors such as Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners

Roles and Responsibilities-

• Monitoring key site metrics including ATC, CTR (banners), Conversion Rate, Bounce Rate, AOV, etc
• Ensuring the web & app are kept up-to-date with; correct offers, updated banners, new in products/brands, regularly updated category pages
• Doing extensive research, A/B tests & competitive analysis in the areas of product assortment, pricing strategy, promotion strategy, placement & positioning - on the platform/
• Using analytics to gain a strong understanding of the customer journey to optimise sales, measure performance & define strategy
• Monitoring conversion of key landing pages to improve where necessary.

Requirements:

• Prior experience (4+ yrs) in website operations with an agency/ D2C brand/ E-Commerce platform
• Ability to troubleshoot website issues in a fast-paced environment
• Strong attention to detail with an analytical mind and outstanding problem-solving skills