Website Manager

Assistant Manager Digital Experience (Website)

Key Responsibilities:

Website Management & Updates

• Oversee daily site operations including product listing updates, banner changes, UX enhancements.
• Coordinate with development team to ensure timely deployment of new features and bug fixes.

Product Experience Optimization

• Work with design and UX teams to improve customer journey, navigation, and page-level content (PDP, PLP).
• Collaborate with content and SEO teams to ensure on-page elements like Meta titles, H1s, and descriptions are optimized.

Data & Performance Tracking

• Use Google Analytics, GA4, and heatmaps (Hotjar/Clarity) to monitor website traffic and performance.
• Track key KPIs like bounce rate, session duration, conversion rate, cart abandonment, and propose action plans.

Project Coordination & Feature Rollouts

• Act as a bridge between the tech and business teams during feature development sprints.
• Maintain task trackers to ensure timely delivery and issue resolution.

Campaign & Merchandising Support

• Support execution of new campaigns, seasonal refreshes, and collections
• Coordinate landing pages, navigation tags, and homepage banners in sync with brand goals.

Skills & Tools Required:

• Strong understanding of ecommerce platforms (Shopify/Custom CMS)
• Proficiency in Google Analytics (GA4), Google Tag Manager
• Familiarity with Jira, Trello, or other project management tools
• Working knowledge of UX/UI basics and tools like Figma or Adobe XD
• Basic understanding of HTML/CSS is a plus
• Strong communication and coordination skills

Performance Metrics / KPIs:

• Website uptime & speed optimization
• % Reduction in bounce rate or cart abandonment
• Conversion rate improvements
• Timely execution of feature launches and campaigns
• User experience feedback and QA accuracy

Preferred Background:

• Bachelors degree in Computer Science, Business, Marketing, or related field
• Prior experience in ecommerce or D2C brand preferred
• Detail-oriented with a passion for improving customer digital experiences