Web Content & Digital Experience Manager

Job Title

Web Content & Digital Experience Manager

Location

Gurugram (On-site)

Role Overview

IILM University is looking for a Web Content &; Digital Experience Manager to own and

govern the universitys website content and user experience across multiple CMS platforms.

This role is responsible for ensuring the website always reflects accurate, current,

compliant, and well-structured information, while delivering a seamless user experience and

strong organic discoverability (SEO/GEO).

This is a governance and ownership role, not a development or design position.

Key Responsibilities

Website Content Ownership

Own and manage all live website content across CMS platforms (Laravel and

WordPress)

Ensure zero outdated or contradictory information across academic, admissions,

faculty, and policy pages

Maintain a structured content inventory and periodic review tracker

Stakeholder Coordination

Act as the single point of contact for website content updates with Deans, Program

Heads, Admissions, Placements, International Office, and other departments

Collect, validate, and publish approved content updates within defined SLAs

Escalate delays or non-compliance to senior management

Information Architecture &; User Experience

Continuously improve website navigation, page hierarchy, and internal linking

Ensure meaningful interconnection between programs, admissions, scholarships,

placements, and outcomes

Eliminate orphan, duplicate, or redundant pages to improve user journeys

SEO &; GEO Management

Own on-page SEO including titles, meta descriptions, headings, and internal linking

Ensure campus and location-based content is optimised for geographic search intent

Monitor Google Search Console for indexing, crawl, and coverage issues and

coordinate fixes with IT or vendors

Compliance &; Risk Management

Ensure statutory disclosures, admission rules, refund policies, and privacy policies

are accurate and up to date

Maintain and execute periodic compliance checklists

Proactively flag content-related risks to management

What This Role Does Not Include

Website development or coding

Server, hosting, or security management

Plugin or CMS architecture decisions

Paid media or performance marketing

Graphic design or video production

Required Skills & Experience

58 years of experience in website management, content governance, or digital

experience roles

Hands-on experience working with CMS platforms (WordPress mandatory; Laravel

familiarity preferred)

Strong written English and content quality control skills

Working knowledge of SEO best practices and Google Search Console

Proven ability to manage multiple stakeholders and enforce content governance

Preferred Background

Experience in higher education, EdTech, or large content-driven websites

Exposure to regulatory or compliance-driven content environments

Reporting &; Authority

Reports to: Chief Digital Officer

Granted authority to approve, reject, or escalate website content updates

Why Join IILM University

Ownership of a mission-critical digital asset

High visibility and direct interaction with academic leadership

Opportunity to build long-term website governance for a leading institution