Web Analytics Engineer

Infosys

2 - 5 years

Bengaluru

Posted: 12/07/2025

Job Description

Responsibilities

• Oversee complex data collection, defining requirements, optimizing the web analytics framework, and ensuring data quality/governance • Capture necessary web data, oversee tagging implementation, and support marketing integrations (Adobe Launch) • Test and validate new tags; audit and maintain existing tags • Maintain robust processes and KPI framework to ensure data quality/governance • Support web analytics architecture and data layer, continuing to build/mature analytics solutions • Stay informed on new analytics trends and raise enhancement suggestions to the team (privacy laws, cookie-less tracking, new software etc.)

Technical Requirements

• Bachelor’s degree in Analytics, Mathematics, Computer Science, Marketing, or other quantitative discipline • Deep knowledge of website tagging and analytics platforms with at least 2+ years previous use of Adobe Analytics, Adobe Target, and Adobe Launch with an emphasis on software implementation, maintenance, and tagging best practices • JavaScript/Jquery in support of tagging and third-party marketing tracketing • Successful track record of providing strategic recommendations to optimize the digital customer experience (B2B experience is a plus) • Proficient Office 365 (Advanced Excel, PowerPoint, Teams, Outlook, etc.)

Preferred Skills

Technology->Analytics - Functional->Web Analytics

Technology->Adobe Analytics->Analytics Functional

Additional Responsibilities

• Adobe Analytics Developer Certification • Adobe Suite (including Marketo, AEM, Tag Manager), Decibel Insights (or other session replay), Qualtrics (or other site survey) • GA4 and Google Tag Manager • Prior Web SDK implementation • Customer Data Platform experience to shape future data strategy at Waters • Experience working in an agile environment

Educational Requirements

About Company

Infosys is a global leader in next-generation digital services and consulting, headquartered in Bangalore, India. Founded in 1981, the company provides IT services, business consulting, and outsourcing solutions to clients across more than 50 countries. Infosys is known for its strong emphasis on innovation, enterprise transformation, and sustainability, and has been instrumental in driving large-scale digital transformation for some of the world’s leading organizations. With a robust portfolio that spans cloud computing, artificial intelligence, cybersecurity, and enterprise solutions, Infosys continues to be a trusted technology partner for businesses navigating the digital age.