VP Performance Marketing (Amazon Ads)

Talasha has been mandated to hire an Vice President- Performance Marketing (Amazon Advertising) for a Mumbai based, series B Funded, direct to consumer brand that is one of the best known brands for education based toys & games for children

Responsibilities -

• Build & own a robust performance marketing strategy for amazon PPC campaigns across geographies
• Develop allied new categories on amazon and quick commerce leveraging ecommerce advertising strategies
• Deliver the ROI/ROAS targets & own the performance marketing P&L
• Partner with the Amazon to create competitive Joint Business Plans, DSPs, etc
• Lead the team in executing & optimising the amazon PPC campaigns, ensure automated dashboards are in place for periodic reporting on amazon sales & spends. Optimise the amazon advertising metrics on a regular basis including conversion rates, bid strategies, impression shares, etc
• Optimise conversions studying relevant search terms using tools like helium and targeting relevant audiences
• Study competitor strategy & marketing benchmarks, conduct market research for new product ideas & category trends
• Collaborate cross-functionally with inventory planners, brand marketers, supply chain etc to improve customer experience

Good to have -

• At Least 5 years experience in amazon advertising (AMS)
• Experience in owning the amazon marketing P&L
• Experience in toys and/or baby category preferred

Location - Dadar, Mumbai