Visual Merchandising Manager

Our client, a fast-growing D2C in the wellness industry is seeking a Visual Merchandising Manager to to join their marketing team. This role combines visual storytelling with retail execution. Youll shape how the brand is experienced across physical touchpoints, stores, shop-in-shops, kiosks, exhibitions, and partner outlets.

Youll work alongside brand, design, sales, and operations teams to guarantee visually striking retail presence, that is consistently aligned with the brand identity.

Location: Bengaluru (5 days work from office)

Key Responsibilities

• Own the visual merchandising strategy across all offline touchpoints
• Design and execute VM guidelines that balance brand expression with retail practicality.
• Create layouts for displays, fixtures, shelves, windows, kiosks, and pop-ups
• Collaborate with designers on POS assets, signage, and in-store communication
• Develop in-store marketing assets including danglers, shelf talkers, standees, testers, and demo tools
• Design retail journeys that educate, reassure, and convert customers
• Think deeply about shopper behaviour, dwell time, and decision-making at the shelf
• Track the effectiveness of VM and trade initiatives using qualitative and quantitative feedback
• Work closely with brand, content, product, and sales teams
• Translate campaign narratives into strong retail expressions

Requirements

• 47 years of experience in visual merchandising, trade marketing, retail marketing, or a blended role
• Strong aesthetic sensibility with a clear understanding of brand storytelling
• Practical experience working with physical retail formats especially D2C stores, pop-ups, kiosks will be a plus.

For additional queries, drop a note at careers@hirepedia.in