Visual Merchandiser

Visual Merchandising Intern Strategic Responsibilities (3 Months)

1. Assortment & Display Strategy Support

Assist in analysing store-wise sales, top sellers, and category performance to recommend optimal product assortments for displays.

Support the VM team in building display-density strategies for different store sizes and formats.

Help identify hero categories, slow movers, and opportunity gaps to influence display decisions.

2. Weekly Business & VM Performance Analysis

Track the impact of VM changes on sales uplift, conversion, and category mix.

Prepare simple dashboards on sell-through, ROS (Rate of Sale), and weekly performance trends.

Suggest minor layout tweaks based on performance observations.

3. Launch & Campaign Planning

Assist in pre-planning of new collection launches:

SKU shortlisting for windows and focal areas

Colour-story alignment

Merch mix based on historical data and forecasts

Support creation of floor-set plans and analytical prep for festive campaigns.

4. Planogram & Space Optimization

Contribute to building merchandise-led planograms using product depth, width, and store profile.

Evaluate space utilisation:

linear footage

shelf capacity

adjacency planning

Recommend improvements to improve customer flow and category visibility.

5. Competitive & Trend Research

Conduct market and competitor benchmarking for pricing, display trends, adjacencies, and product density.

Identify emerging VM styles, product themes, and consumer behaviour trends that can influence future store display strategy.

6. Inventory & Display Stock Coordination

Partner with the planning/ops team to track display stock ageing and store-level availability.

Flag OOS (out-of-stock) or low-stock concerns that may impact displays.

Suggest alternative SKUs based on inventory health.

7. Data-Backed Visual Storytelling

Support creation of strategic decks:

VM performance recaps

launch rationale documents

monthly walkthroughs

display roadmaps

Present display concepts with supporting data (sales drivers, customer insights, product focus).

8. Cross-Functional Coordination

Work with Planning, Buying, Operations, and Marketing to align product priorities with VM execution.

Help maintain a VMPlanning calendar for launches, markdowns, and seasonal transitions.

9. Store Profiling & Strategic Display Allocation

Assist in building store clusters based on sales potential, assortment width, and customer profile.

Help map SKU allocation logic for windows/focal zones across Tier 1, 2, and 3 stores.

10. Learning, Projects & Strategic Assignments

Complete at least one strategic VM project:

e.g., Display density recalibration, Trend-based story creation, Cross-store performance analysis.

Present findings to the VM leadership team at the end of internship.