Visual Merchandiser Ecommerce

Company Description

Solino Home specializes in creating stylish and affordable luxury textiles for the home, including table linens, curtains, and kitchen essentials. Driven by a commitment to quality and accessibility, we design hand-crafted products that are durable, easy to care for, and crafted to inspire personalized spaces.

Role Description

We are looking for a highly aesthetic, design-ledVisual Merchandiser & Visual Content Leadto craft the visual world of our super-premium linen brand.

You will shape how customerssee, feel, and experiencethe brand photoshoots, social media, website, and e-commerce.

If you obsess over textures, light, styling, and storytelling and can turn a piece of linen into a lifestyle dream this role is for you.

This is a full-time on-site role for a Visual Merchandiser based in Mumbai.

This role blends:

Visual Storyteller

Stylist + Photographer

Art Director

Brand Custodian

Thinkdesign + content + aestheticsrolled into one.

Brand - Premium linen home fursnishings

Location - Goregaon East (On Site)

Key Responsibilities

1. Visual Merchandising & Retail Experience

• Create aspirational lifestyle settings (bedroom, dining, kitchen, living)
• Develop VM guidelines and playbooks for consistency across stores
• Collaborate with ecomm teams to enhance customer journey and conversion

2. Photography & Content Creation

• Plan and execute high-quality lifestyle shoots
• Style products with props, lighting, and textures to create premium imagery
• Shoot and deliver content for:
• Social media
• Website
• E-commerce listings
• Campaigns
• Handle editing, retouching, and post-production
• Maintain consistent visual language across all content

3. Creative Direction & Brand Identity

• Translate brand positioning into a strong visual identity
• Develop mood boards, look books, and seasonal themes
• Lead art direction for shoots and campaigns
• Work closely with marketing & design teams on creatives
• Build a cohesive brand world across offline + online touchpoints

4. AI & Digital Creativity

• Use AI tools to create:
• Styled imagery
• Concept renders
• Moodboards
• Backgrounds/environments
• Blend real photography with AI-assisted production to improve speed & efficiency
• Experiment with new visual formats (Reels, motion, CGI, generative visuals)

Skills & Competencies Required

Core Skills

• Strong creative instinct & refined aesthetic sense
• Deep understanding of design, color, textures, and composition
• Professional photography skills (camera + lighting mastery)
• Styling & art direction capability
• Image retouching & editing skills

Technical Skills

• Adobe Suite (Photoshop, Lightroom, Illustrator, InDesign)
• Photography equipment & studio setup
• AI image tools (Midjourney / Firefly / Stable Diffusion / similar)
• E-commerce content optimization knowledge

Experience

• 37 years in -
• Visual merchandising
• Lifestyle/product photography
• Premium retail or home/lifestyle/fashion brands
• Exposure to premium/luxury brand aesthetics preferred
• Experience creating lifestyle narratives (not just packshots)

Personal Traits We Value

• Highly detail-oriented
• Visual perfectionist
• Storyteller mindset
• Hands-on and execution driven
• Trend-aware yet timeless in taste
• Proactive and experimental
• Strong ownership and accountability

What Success Looks Like

• Stores look like curated lifestyle spaces
• Content feels premium, warm, and aspirational
• Consistent brand look across every platform
• Faster content production through smart AI usage
• Increased engagement, footfall, and conversion

Qualification

• Degree/Diploma in Visual Merchandising / Design / Photography / Fashion Communication / Fine Arts or related field

Nice to Have

• Experience with home dcor or textile brands
• Set design/styling background
• Short-form video content creation
• Styling for catalogs/lookbooks