Video Specialist (Social Media)

Job Title: Social Media Marketing Specialist

Location: Mumbai

Team: Marketing

Reports to: Social Media Lead / Brand Manager

Role Overview

We are looking for a hands-on Social Media Specialist whose primary strength is shooting and editing high-performing content for Instagram, YouTube Shorts, and other short-form platforms.

This is not a coordination-only role. This is a creator-operator role.

Your core job will be to:

• Conceptualize
• Shoot
• Edit
• Optimize scroll-stopping content for a fast-paced gifting brand.

If you think in transitions, hooks, frames, sound design and retention curves this role is for you.

Core Responsibilities (Primary Focus: 60%)

1. Content Shooting & Production

• Shoot product-first and people-first content (reels, trending formats, use-case videos, BTS, testimonials)
• Execute both indoor studio shoots and quick-turn outdoor/mobile shoots
• Ensure visual quality, lighting, framing and brand consistency
• Coordinate with category, design and performance teams for shoot requirements

2. Editing & Post-Production

• Edit high-performing short-form content (Instagram Reels, YouTube Shorts)
• Add captions, hooks, transitions, music, motion text, memes and native effects
• Optimize for retention (strong first 3 seconds)
• Repurpose long-form into short-form cuts
• Deliver quick turnarounds during campaign windows

Secondary Responsibilities (40%)

Social Media Management

• Assist in content calendar execution
• Write basic captions (platform-first, not generic brand copy)
• Upload, schedule and optimize posts
• Track performance metrics (views, saves, shares, retention, CTR)
• Identify trending formats, sounds and viral opportunities weekly

Influencer & UGC Support

• Coordinate for creator content shoots
• Edit influencer raw footage into brand-ready cuts
• Assist in building UGC-style ads

Performance Feedback Loop

• Analyze which formats work (gift reveal, surprise reactions, aesthetic flatlays, etc.)
• Share weekly insights: what to scale, what to kill, what to test

Skills Required

Must-Have

• 13 years of experience in social media content creation
• Strong video shooting skills (mobile-first + basic camera setup)
• Strong editing skills (CapCut / VN / Premiere Pro / Final Cut)
• Understanding of Instagram and YouTube algorithms
• Ability to move fast during campaign periods (Valentines, Rakhi, Mothers Day, etc.)

Good to Have

• Basic photography skills
• Experience with product styling
• Understanding of performance creatives (ads vs organic)
• Meme culture familiarity
• Experience working with D2C brands