Video Content Manager

Video Content Manager

at Traya Health

About Us:

Traya is an Indian direct-to-consumer hair care brand platform provides a holistic treatment for consumers dealing with hair loss. The Company provides personalized consultations that help determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya's secret lies in the power of diagnosis. Our unique platform diagnoses the patients hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track.

Our Vision:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

The Founders:

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.

About the Role :

• Own end-to-end video content repurpose strategy across YouTube and Instagram
• Analyze trends and identify what formats, hooks, and topics are working
• Convert data insights into clear action items for content, thumbnails, and edits
• Translate analytics into actionable content, thumbnail, and format improvements
• Manage and mentor a small team of 23 members (editors, ops interns)
• Ensure consistent output quality and on-time delivery
• Run experiments, track results, and scale high-performing formats

Must Have Skills:

• Strong working knowledge of Excel / Google Sheets
• Comfortable building dashboards, trackers, and performance reports
• Hands-on with YouTube Studio, Instagram Insights, and basic analytics tools
• Ability to interpret data around CTR, retention, watch time, reach, and engagement
• Familiar with A/B testing thumbnails, titles, hooks, and formats