Vice President of Sales

Job Title: Vice President Sales

Project: Kailasa

Department: Sales

Location: Delhi NCR

Role Purpose

To lead, strategize, and drive end-to-end sales performance for Kailasa, ensuring revenue achievement, brand positioning, and exceptional customer experience while building high-performing sales teams and robust sales processes.

1. People Perspective

• Build, lead, and mentor high-performing sales teams across direct sales, channel partners, and site sales.
• Define sales structure, roles, KRAs, and performance benchmarks aligned with project objectives.
• Drive a culture of accountability, performance excellence, and ethical selling practices.
• Coach team members on luxury selling, negotiation, and customer engagement.
• Work closely with HR to support hiring, onboarding, training, and succession planning.
• Foster cross-functional collaboration with marketing, CRM, hospitality, finance, legal, and construction teams.

2. Financial Perspective

• Own and deliver project-wise sales targets, revenue, cash flow, and collections.
• Prepare and manage sales budgets, incentive plans, and cost controls.
• Drive price optimization, inventory planning, and margin enhancement.
• Monitor sales velocity, booking trends, and pipeline health.
• Ensure timely collections, minimize cancellations, and reduce revenue leakage.
• Support management with forecasts, MIS, and board-level sales reporting.

3. Customer Perspective

• Define and uphold superior customer experience standards for Kailasa.
• Personally engage with key clients, HNIs, and strategic investors when required.
• Ensure transparency, trust, and consistency in customer communication.
• Oversee grievance redressal and ensure effective closure of escalations.
• Align sales narratives with brand positioning and project value proposition.
• Drive long-term customer advocacy, referrals, and brand loyalty.

4. Internal Process Perspective

• Establish and strengthen sales SOPs, CRM discipline, and governance frameworks.
• Ensure compliance with RERA, legal documentation, pricing approvals, and audit processes.
• Align sales plans with marketing campaigns, channel strategies, and site readiness.
• Drive data-driven decision-making through dashboards, analytics, and reviews.
• Coordinate with construction, planning, and delivery teams for realistic commitments.
• Implement risk mitigation strategies related to sales, pricing, and customer commitments.

Key Competencies & Skills

• Strong leadership and people management capability
• Deep understanding of luxury residential real estate sales
• Strategic thinking with execution excellence
• Financial acumen and revenue management
• Strong negotiation, communication, and stakeholder management skills

Experience & Qualifications

• 15+ years of experience in real estate sales, with leadership roles in premium / luxury residential projects
• Proven track record of delivering large-ticket sales and managing high-value inventory
• Graduate / MBA preferred