Vice President Media

Role- VP Media

Position Summary:

The VP Media will oversee the strategic planning, buying, and execution of media

campaigns across multiple platforms. This individual will lead a team of media

planners and buyers to ensure campaigns meet client objectives while maximizing

ROI. The role requires a visionary leader who understands the nuances of both

traditional and digital media landscapes and can foster innovation and efficiency in a

fast-paced advertising environment.

Key Responsibilities:

1. Strategic Media Planning and Execution:

Develop comprehensive media strategies that align with clients'

marketing objectives and budgets.

Integrate offline (TV, radio, print, OOH) and digital media (social, search,

programmatic, content) for cohesive campaigns.

Stay updated with industry trends, tools, and best practices to optimize

media investments.

2. Team Leadership and Collaboration:

Lead, mentor, and manage a team of media planners, buyers, and

analysts.

Foster cross-departmental collaboration to ensure alignment between

creative, account management, and media teams.

Conduct regular training sessions to enhance team expertise in

emerging media trends and tools.

3. Client Management:

Serve as the primary media advisor for key clients, offering insights and

recommendations tailored to their business goals.

Present strategic media plans, campaign performance reports, and

optimization strategies to clients.

Build and nurture long-term client relationships through trust and

consistent delivery of results.

4. Media Buying and Vendor Negotiations:

Oversee media buying processes, ensuring cost-effectiveness and ROI

for clients.

Establish and maintain strong relationships with media vendors,

platforms, and partners.

Negotiate competitive rates, added value placements, and innovative

solutions.

5. Performance Analysis and Reporting:

Monitor and analyze campaign performance across offline and digital

channels.

Use data-driven insights to refine strategies and recommend

optimizations.

Prepare and present comprehensive performance reports to internal

stakeholders and clients.

6. Budget Management:

Allocate and manage media budgets effectively to maximize reach and

impact.

Ensure campaigns are delivered within budget and timelines.

Required Skills and Qualifications:

Experience: 15+ years of experience in media planning, buying, or strategy

within an advertising agency or related industry..

Expertise:

Strong knowledge of traditional (TV, radio, print) and digital media

platforms (search, social, programmatic, etc.).

Proven track record in managing multi-million-dollar media budgets.

Technical Skills: Familiarity with media planning and analytics tools (e.g.,

Google Analytics, Comscore, Nielsen, etc.).

Soft Skills:

Exceptional communication and presentation skills.

Strong analytical, negotiation, and problem-solving abilities.

Leadership qualities with the ability to inspire and manage a diverse

team.

Why Join Us?

Opportunity to work with a dynamic team in a fast-paced environment.

Be part of impactful campaigns that reach wide and diverse audiences.

Professional development and growth opportunities.