Vertical Product Lead-CREDIT CARD-Marketing HO

We are seeking a highly skilled and experienced Digital Acquisition Lead - Credit Cards to join our dynamic team within the banking industry. This role is pivotal in driving the acquisition strategy for our credit card products through innovative digital marketing initiatives. The successful candidate will be responsible for developing, executing, and optimizing diverse digital campaigns aimed at attracting and converting potential credit card customers. The Digital Acquisition Lead will analyze market trends and consumer behavior to identify opportunities for growth, ensuring that our offerings resonate with target audiences. With a strong emphasis on data-driven decision-making, this position requires a strategic thinker capable of harnessing digital channels such as social media, partnership management, search engine marketing, and email campaigns to maximize customer engagement. The ideal candidate will work closely with cross-functional teams, including product management, risk, marketing and analytics, to enhance the overall customer journey and streamline the acquisition process. As a leader in digital marketing, you will also monitor performance metrics, report on campaign effectiveness, funnel management and make recommendations for continuous improvement. This is an outstanding opportunity for a forward-thinking professional to make a significant impact in a fast-paced banking environment.

Responsibilities

• Develop and implement comprehensive digital acquisition strategies for credit card products
• Analyze and interpret data to understand customer preferences and market trends
• Optimize digital marketing campaigns across various channels, including key partnerships, social media, and email.
• Collaborate with cross-functional teams to enhance the customer journey from awareness to acquisition.
• Monitor, evaluate, and report on campaign performance metrics and key performance indicators (KPIs).
• Identify opportunities for growth and innovation in digital marketing initiatives.
• Stay up-to-date with industry trends, competitor activities, and emerging digital marketing technologies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of experience in digital space, specifically in customer acquisition roles.
• Proficient in digital marketing tools and platforms, including Google Analytics, social media advertising, and email marketing software.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication skills, both verbal and written, with the ability to present information clearly to stakeholders.
• Proven experience in managing and optimizing multi-channel acquisition campaigns.
• Call center & funnel management
• Strong project management skills with the ability to handle multiple priorities in a fast-paced environment.