USPB Digital Analytics & Reporting Lead

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Job Overview

About the Role

We are seeking a highly skilled and experienced Lead to join our Management Information Systems (MIS) reporting team, specifically supporting our dynamic Digital area. This role is critical in driving data-driven decision-making, optimizing digital strategies, and enhancing customer experiences across our digital channels. The successful candidate will lead a team responsible for the design, development, and delivery of insightful digital analytics and reporting solutions, providing strategic guidance to stakeholders and fostering a culture of continuous improvement in reporting excellence.

Key Responsibilities

Team Leadership & Management:

• Lead, mentor, and develop a team of reporting analysts, fostering a collaborative and high-performance environment.
• Manage workload allocation, performance reviews, and career development for team members.
• Ensure timely and accurate delivery of all digital reporting deliverables.

Digital Analytics & Reporting Strategy:

• Define and implement the digital analytics and reporting strategy aligned with the bank's digital objectives.
• Collaborate with digital product owners, marketing, and business stakeholders to understand reporting needs and translate them into actionable solutions.
• Identify key performance indicators (KPIs) and metrics relevant to digital channel performance, user experience, and business outcomes.

Report Design & Development:

• Oversee the end-to-end process of designing, developing, and maintaining interactive dashboards, reports, and data visualizations using various reporting tools (e.g., Adobe Analytics, Google Analytics, SAS, Pyspark, Tableau).
• Ensure data accuracy, consistency, and integrity across all digital reporting assets.
• Automate reporting processes where possible to improve efficiency and reduce manual effort.

Data Analysis & Insights:

• Conduct deep-dive analysis into digital customer behavior, journey mapping, campaign performance, and product usage.
• Translate complex data findings into clear, concise, and actionable insights and recommendations for senior management and business teams.
• Proactively identify trends, opportunities, and potential risks within digital performance data.

Stakeholder Communication & Partnership:

• Present reporting insights and recommendations to various stakeholders, including executive leadership, in a compelling and easy-to-understand manner.
• Act as a subject matter expert for digital analytics, advising on best practices, data governance, and tool utilization.
• Build strong relationships with IT, data engineering, and other support teams to ensure data availability and quality.

Continuous Improvement:

• Stay abreast of industry best practices, emerging technologies, and trends in digital analytics, reporting, and banking.
• Recommend and implement improvements to existing reporting processes, tools, and methodologies.

Required Qualifications

• Master’s degree in Business, Finance, Economics, Computer Science, Statistics, or a related quantitative field.
• 8-10 years of experience in data analytics, business intelligence, or MIS reporting, with at least 3 years focused specifically on digital analytics within the financial services industry.
• 3+ years of experience in a leadership or team management role.
• Proven expertise with digital analytics platforms (e.g., Adobe Analytics, Google Analytics 360).
• Familiarity with web technologies (HTML, CSS, JavaScript) and tagging implementation (e.g., Adobe Launch, Google Tag Manager).
• Experience with A/B testing, multivariate testing, and experimentation frameworks.
• Proficient in SAS, Pyspark and SQL skills for data extraction, manipulation, and analysis.
• Strong proficiency in data visualization and business intelligence tools (e.g., Tableau, Power BI, QlikView).
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to articulate complex analytical concepts to both technical and non-technical audiences.