User Acquisition Manager

Company Description

Pixster Studio is a dynamic product-based company specializing in innovative app development across iOS, Android, macOS, Vision OS, and WatchOS platforms. With over 25 million downloads and millions of monthly active users, we have quickly established ourselves as a leading force in the app development landscape. Headquartered in Ahmedabad, our team comprises passionate and talented engineers, marketers, and designers dedicated to creating exceptional user experiences. We are committed to becoming India's #1 app developer and publisher while fostering a supportive and growth-oriented environment for our team.

Role Description

App Growth Manager, Paid Marketing

Role overview

This role will focus on driving high-quality installs, improving conversion across the funnel, and maximising lifetime value through rigorous experimentation and analytics. You will work closely with product, analytics, and creative teams to deliver measurable growth.

Key responsibilities

• Plan, execute, and optimise paid user acquisition campaigns across Apple Search Ads, Google Ads, and major social platforms such as Meta, TikTok, and others
• Own end-to-end campaign management, including budget allocation, bidding strategies, creative testing, and performance optimisation
• Develop and maintain a structured testing roadmap, including A B testing across creatives, landing experiences, and funnel steps
• Analyse campaign and product performance using cohort analysis to identify growth opportunities and improve retention and LTV
• Monitor and optimise key metrics such as CPI, CAC, ROAS, retention, and payback period
• Partner with analytics teams to build dashboards and ensure accurate tracking across MMP and analytics tools
• Collaborate with product and lifecycle teams to improve onboarding, conversion, and engagement
• Work with creative teams to develop high-performing ad concepts and iterate based on data insights
• Identify new channels, partners, and growth opportunities through experimentation
• Provide regular reporting and actionable insights to stakeholders

Required experience

• 3 to 4 years of experience in mobile performance marketing or growth marketing
• Hands-on experience managing Apple Search Ads, Google App campaigns, and paid social channels
• Strong understanding of mobile attribution and measurement using tools such as AppsFlyer, Adjust, or Branch
• Deep experience with analytics platforms such as Firebase, Amplitude, Mixpanel, or similar
• Proven track record of scaling campaigns while maintaining efficiency targets
• Strong analytical skills with experience in cohort analysis, funnel analysis, and forecasting
• Experience designing and analysing controlled experiments and A B tests
• Advanced Excel or Google Sheets skills, familiarity with SQL is a plus
• Strong communication and stakeholder management skills

Preferred qualifications

• Experience working in subscription or freemium app businesses
• Experience managing large monthly budgets
• Familiarity with SKAdNetwork and privacy-first measurement approaches
• Experience working closely with product teams in a growth squad model
• Knowledge of creative testing frameworks and performance creative best practices

Success metrics

• Efficient growth in installs and activated users
• Improvement in the CAC to LTV ratio
• Positive ROAS and reduced payback period
• Increased conversion and retention rates
• Clear testing velocity and learning agenda